Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 23, 2011

Video / YouTube. White paper downloads. . • LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Tactics (Secondary). Blog visits and subscribers. New customers.

B2B 190

B2B Social Media Case Study Study 190

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. white paper. youtube.

Advertising 102

Advertising comScore Metrics Industry 102

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. So, if you are doing work, don''t hop over to Facebook or YouTube (even for a second). white paper.

Exercises 101

Exercises YouTube Instagram Products 101

Pam Moore

MARCH 29, 2017

Too many bloggers, podcasters, YouTubers, live streamers and more spend their life touting how easy it is to make money using social media. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Put these on YouTube and/or Vimeo, embed them in your blog posts, and share them on your social networks as well. Basically anything you can read.

Content 177

Content Picasa Vimeo Tourism 177

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

MAY 12, 2019

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. 15 Tips to Zoom Your Brand (white paper). How to differentiate from your competition via branding.

Brands 109

Brands Strategy Reputation Authentication 109

Twist Image

NOVEMBER 21, 2014

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. white paper. white paper. It''s time to re-read The Cluetrain Manifesto. How the brand speaks. What does the brand really say. There are so many choices to make here. advertising agency. beats by dre.

Marketing 98

Marketing Apple Mobile Advertising 98

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Write a YouTube script that walks viewers through setting up an Instagram business account. The ad should capture viewers’ attention in 5 seconds or less and include this URL: [INSERT URL] Write a YouTube video description that is 5000 words or less.

Social Media 140

Social Media HootSuite How To URL 140

Absolute PA

FEBRUARY 28, 2014

I’ve heard it called the ‘YouTube of Powerpoint’ Yep, even slide presentations have a space on the web created just for them. You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Why upload your docs to Slideshare?

Marketing 88

Marketing Small Business URL Analytics 88

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Instead you should be sending people to a social media profile or a YouTube channel. That feels spammy in today’s world.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Authentication 137

Authentication Nielsen How To Case Study 137

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information. However many associations don’t have media liability insurance.

Insurance 174

Insurance Activities Social Media Policies 174

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper). It's not news that your customers, online audience and social network communities are bombarded by information.

Influencer 60

Influencer Activities Content How To 60

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Twist Image

JULY 18, 2014

We''re just watching it in a ton of different places (like on Netflix or Amazon or YouTube ). There is no difference between running a TV ad on primetime or running a pre-roll ad on a popular YouTube channel. Brands keep looking for things like white papers, ROI models and more. youtube channel. youtube channel.

Marketing 72

Marketing Apple YouTube Advertising 72

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Webbiquity SMM

DECEMBER 11, 2013

This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Strategy 226

Strategy Content Marketing BuzzStream 226

Twist Image

DECEMBER 26, 2011

As a platform, we're comparing Google+ to Facebook and Twitter but forgetting that if Google deploys Google+ throughout all of their platforms ( Gmail , Android , YouTube , etc.) Of course he won't always be right (don't get me started on how wrong I was about Second Life , YouTube and others), but isn't that the point? youtube.

MySpace 101

MySpace YouTube Google Social Networking 101

Twist Image

APRIL 12, 2012

We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) Have you ever walked to the back of a conference hall building and seen the bags and dumpsters of corporate white papers, testimonials and articles that are left shortly after the trade show floor shuts down?

Content 111

Content Vimeo Apple Publishing 111

Pam Moore

OCTOBER 11, 2016

Provide your audience massive amounts of value via your tweets and content you create on other platforms such as your blog, YouTube channel? Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). More quickly earn trust with your target audience? Generate more qualified leads?

Tips 60

Tips ROI Social Networking Training 60

Laurel Papworth

FEBRUARY 26, 2012

Cumbersome, with poor oversight, and no understanding of the big Q Questions/issues, but plenty of big A Answers/white papers. On Monday, a Fairfax journalist, Katharine Murphy, wrote that Rudd’s swearing and ranting on a recently leaked YouTube video only confirmed what everyone in Canberra knew about his character.

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms?

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. In other words, you need to take a customer-centric approach to storytelling, rather than product-centric approach. Knowing where your target audiences consume content is just as important.

How To 60

How To Startup Exercises Meeting 60

Twist Image

JUNE 25, 2011

The irony, as Rolling Stone chief executioner Matt Taibbi points out, is that the more we laugh at Bachmann, the more she wins the votes of those who embrace willful ignorance and pave her road to the White House." The First World Problems Rap - YouTube. youtube. " (Alistair for Hugh). Is it still a magazine?

Crowdsourcing 80

Crowdsourcing Retail Apple iPad 80

Writtent Blog

JANUARY 2, 2014

I’m sure you’ve watched a YouTube video on your smartphone? MitchJoel: I’m sure you’ve also watched a YouTube video on your computer, and I’m sure you’ve watched a youtube video on your TV, and on your Apple TV. It’s like what YouTube is doing with their ‘trueview’ advertising.

Trends 74

Trends iPhone YouTube Collaboration 74

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights.

Report 191

Report Social Media B2B Newsvine 191

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. University. User Revolution.

SocialText 100

SocialText News Sharepoint Web 2.0 100

SocialFish

OCTOBER 21, 2010

We have a robust social media presence on all the sites you’d expect: Facebook, Twitter, YouTube, Flickr, and our blog. We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input.

Ustream 162

Ustream Wiki SMS Survey 162

Socialmedia.biz

JULY 23, 2017

You can use it to create updates for sharing on LinkedIn, Twitter, Pinterest, Facebook, YouTube, SlideShare Instagram and other social networks by your employees. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Social Media 245

Social Media B2B SEO Marketing 245