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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. In total, over 99,000 unique posts were analyzed.

Study 377
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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. First, the back story. For me this is as much a cause as it is a business play.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Jen Morilla. Luisa Ruocco.

Travel 66
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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. No matter who you’re looking to market to now is the time to use influencer discovery tools to find your most passionate fans with an engaged community. Micro-Influencers for the Win.

Travel 63
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

According to a study , small businesses reply more than their larger counterparts. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. By excelling in community management, brands can enhance their online presence and relationship-building with consumers.

Trends 184
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Fandom at HubSpot’s INBOUND Conference

WebInKnow

I love that my friends at HubSpot have created a true Fanocracy, a community of like-minded people who are eager to travel from all over the world to be a part of something great. More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually.