Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shopping On Mobile Devices.

Retail 52

Retail Trends UGC Mobile 52

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. Moms are a key target market for many retail brands.

Retail 87

Retail Brands Authentication Loyalty 87

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

Communities 234

Communities Facebook How To Consultant 234

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 6, 2020

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Conversational commerce.

Conversation 101

Conversation Strategy Social Media Marketing 101

Buzz Marketing for Technology

MAY 22, 2013

Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy.

Meeting 232

Meeting Strategy Retail Compete 232

Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.

Retail 60

Retail Facebook Hosting Eventful 60

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull. Here are some of them: Chanel Beauty: 6.1

Fashion 52

Fashion Platform Engagement Social Media 52

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46

Retail UGC Comparison Price 46

Akamai Marketing

JANUARY 1, 2015

Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend. We used promotions on Facebook to build this list.

Case Study 100

Case Study Retail Study Eventful 100

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. As a final tip, do not forget to use other social media strategies too. When you follow these ideas, you can keep your social network active.

SEO 258

SEO Google Strategy Adwords 258

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Sprout Social

DECEMBER 4, 2018

What if you could strategically use email to amplify your social strategy? Members can also ask questions, interact and help each other, which creates a sense of community and belonging. When I used to work at an agency, we would run lots of contests , especially for retail brands. Different ways to reach out to our audience.

Strategy 95

Strategy Marketing Retail Newsletter 95

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc.,

Influencer 211

Influencer Engagement Fashion Retail 211

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. These strategies will help you get people to your channel, where you can charm them. Brand Your Channel.

Community building 90

Community building YouTube Communities Influencer 90

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. It’s not just the loyal fans that love their marketing strategy.

Communities 70

Communities UGC Geotagging Real Estate 70

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. But the success of influencers of all sizes isn’t limited to music festivals, and brands that don’t align with this strategy year-round won’t appear authentic to millennials.

Communities 75

Communities Geotagging Brands UGC 75

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. Improved Marketing Strategies.

Products 163

Products Instagram Brands How To 163

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 115

Brands How To Authentication Collaboration 115

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. Sheena Russel, founder and CEO of Made With Local It helps that this influencer-based marketing strategy has already seriously paid off for the company.

Small Business 91

Small Business Marketing Retail Education 91

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

OCTOBER 19, 2022

These initial touch points will ensure the content they create integrates seamlessly into your brand strategy and has longevity. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Look to their community.

Campaign 105

Campaign Content How To Influencer 105

Convince & Convert

JUNE 27, 2014

Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros' .” If you could do a Skype call with any living person, who would it be? Sheryl Sandberg. “ Her personal and professional journey is just incredibly inspiring to me.”

Retail 146

Retail Marketing Sports Team 146

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Glossier Embraces UGC & BTS. Followers: 161.7k.

Brands 120

Brands UGC Authentication Comparison 120

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Here’s a brief summary of the two: TikTok strategy. Agencies can help brands create a holistic TikTok marketing strategy.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. How to build an effective eCommerce strategy on Instagram. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

The marketing strategy must be relevant and timely while meeting the customer’s individual needs. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. So you’ve decided you want to go ahead with an SMS marketing strategy, but where’s the starting point? Promotions/Offers.

SMS 187

SMS Strategy Marketing Discount 187

Ignite Social Media

JULY 13, 2021

Here are just a few industries that would benefit from offering customer service online: Retail Industry: Your brand sells products or goods – online, in store locations or both. First, we need to determine if your brand falls into an industry where offering customer service even makes sense. Not ready to talk just yet?

Social Media 210

Social Media Brands Startup Loyalty 210

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Social Media Strategies Summit

SEPTEMBER 9, 2022

The strategy worked because it tied in with the brand’s long-standing portrayal of Coke as a symbol of friendship. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. New product drops, exclusive merch, ultra-rare art, and retail deals. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

OCTOBER 23, 2018

In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. You can get going now with your strategy by engaging with new potential followers and email subscribers.

Strategy 93

Strategy Social Media Hashtag ROI 93

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. And not just respond. They want to feel like your first priority.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Brands can use Halloween tags to tap into conversations their community is having on social. Keep reading (if you dare). Halloween is bewitching social media users. In the U.S.,

Hashtag 115

Hashtag Meme Film Education 115