Buzz Marketing for Technology

article thumbnail

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. I think we owe it to our organizations to really take care of them. Share this on Reddit. Stumble upon something good?

B2B 219
article thumbnail

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

B2B 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Managing in the Virtual or Network(ed) Organization by Jon Husband. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. He wisely chose the Linux Project as the initiative from which to draw inferences about decentralized organization. Communities. More about us.

article thumbnail

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. skip to main | skip to sidebar. eLearning 2.0

Netvibes 100
article thumbnail

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258
article thumbnail

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

But there’s a mind-set at work here, too—a way of thinking about data that may involve some shifts in culture, depending on where your organization is right now. Communicate plans and achievements across the organization. This approach makes it much easier to determine what type of data to reel in, and exactly how to use it.

Data 278
article thumbnail

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.