Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening is a powerful tactic for today’s digital marketers.

Brands 75

Brands B2B SEO Influencer 75

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.

Eventful 154

Eventful Training Survey Communities 154

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

Metrics 100

Metrics How To Discount Analytics 100

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. To be honest, this is where a lot of agency and marketing types finish. How to P.A.C.K. Perception.

Blogger 42

Blogger Brands Survey Cost 42

Sprout Social

JULY 20, 2016

You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. After all, it’s the top social network for B2B marketers.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 111

Content How To Marketing Template 111

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ Attraction Marketing. Use live streaming to connect with a market previously untouched.

Template 131

Template Templates Social Media Strategy 131

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Community management and audience engagement.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Building Trust. That being said, sales don’t share as much content as they should.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ Attraction Marketing. Use live streaming to connect with a market previously untouched.

Template 60

Template Templates Social Media Strategy 60

Mindjumpers

NOVEMBER 10, 2011

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Therefore, many projects are assigned a secondary category of Virtual Learning Community.

Communities 180

Communities Sample Samples Project 180

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Sprout Social

JANUARY 25, 2019

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Another 24% said building a community of followers is a top social media marketing challenge. Use content from your community.

Engagement 110

Engagement Hotels Brands How To 110

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Buzz Marketing for Technology

JULY 28, 2008

IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. White Papers. Related Articles. CalTech Implements Wireless Network Funded by Anonymous Gift. Smart Classroom. C-Level View. Campus Security.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. What does that look like?

Social Media 60

Social Media Engagement Meme Buy 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Writing White Papers to Establish Your Expertise by Prof KRG.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JULY 13, 2012

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Komen ranks 56th of 79 surveyed. Eric : Yeah, yeah.

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

MARCH 1, 2012

This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. My name is Jim Kukral and I write books and I speak and mostly books in the non-fiction world of business and marketing, very similar to what Jay does. The Pew Internet & American Life Project did a survey. That’s really about me.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Myrland Marketing

SEPTEMBER 21, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.

Comments 83

Comments Conversation Social Media Wikipedia 83

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Furthermore, marketing automation in both groups set vastly different goals.

B2B 119

B2B Marketing Loyalty Comparison 119

Writtent Blog

APRIL 8, 2013

Success stories or customer spotlights: Customers want to know about each other and how your product helps them, especially if you serve a more technical market. Employee spotlight or profile: Like executive letters, employee profiles humanize the company and help strengthen the community around your brand.

Newsletter 111

Newsletter Resources Content Press Release 111

Writtent Blog

MAY 15, 2013

For many content marketers, curation is something of a silver bullet. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Curation Is Social.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing.

Advertising 215

Advertising Facebook Marketing B2B 215

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. ); ); } else { document.write(); }. ); } else { document.write(); }.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Statistics 219

Statistics Research Social Media B2B 219