Convince & Convert

FEBRUARY 12, 2013

You’re about to have many insightful statistics and research thrown your way, but before you dig in, let’s put the most important data point front and center: According to the Harvard Business School , increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.

Loyalty 166

Loyalty Tips Statistics Research 166

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… . Social Post.

Template 167

Template Templates Trends Content 167

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. Start by doing your research Look at how your competitors are using short-form video. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond.

Buy 117

Buy Video How To Template 117

Buffer Social

AUGUST 2, 2023

After some time in Venture Capital, I took the knowledge I built around market research and started applying it to my personal life. I had built a couple of my own side hustles in the past and also did market research for Universal Music Publishing Group for years. Treat them as such, and they'll reward you with their loyalty.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Research and find TikTok influencers in your niche that have an engaged following.

Strategy 91

Strategy Marketing Banking Influencer 91

Buffer Social

DECEMBER 14, 2023

It creates a sense of community and shows that the company values its employees.   For example, you could create a carousel that breaks down a complex topic or showcases key statistics to help your audience better understand and retain the information. 

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

SEPTEMBER 11, 2023

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. Which are the top NLP techniques?

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Process Sentiment Analysis Applications 110

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing.

ROI 48

ROI Loyalty Embedding Metrics 48

Keyhole.co

JULY 26, 2023

If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program. Posting and sharing relevant content can help you build a relationship with your audience, increasing brand awareness and loyalty. Dell made a whopping $6.5

Strategy 52

Strategy Tips Buy Activities 52

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Keyhole changes the game by turning audience research into a simple and intuitive process.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 27, 2012

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Social media can indeed provide a time- and cost-effective way to conduct market research. Industry-specific days of celebration are also great ways to acknowledge your online community. Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Convince & Convert

OCTOBER 21, 2010

That statistic seems to make the case that Facebook fan pages are a fantastically effective marketing channel. In fact, the most interesting statistic in the survey isn’t that 92% of Facebook fans would recommend the brand, it’s that 8% wouldn’t. And I won’t debate that point. Rarely, if ever.

Statistics 137

Statistics Study Loyalty eBook 137

Pixlee

JUNE 16, 2021

Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. While social media contests generate conversation within your online community, they are also useful ways to attract new potential customers. Ecommerce Isn’t Stopping.

Retail 52

Retail Trends UGC Mobile 52

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Yet, the statistics do not back up this skepticism. . Research indicates that 63% of people trust the messaging from influencers more than they trust brand messaging.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

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Reddit Tumblr YouTube Review 99

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Ignite Social Media

MAY 31, 2016

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) Millennial men, on the other hand, were much more split between various forms of consumption such as reading a news story, watching a branded video and researching products and services. Their Channel Preferences are Different.

Yammer 60

Yammer Buy Social Networking Report 60

ProBlogger

NOVEMBER 11, 2014

Research shows that images increase click-through rates, shares and links. The facts and statistics you use to support your opinion/argument need to be accurate if you want to be seen as credible. Research your target demographic and be active on the social mediums they utilize. Use credible headlines with statistics.

Content 55

Content B2B How To Reputation 55

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Increased Brand Loyalty Representation does more than just catch the eye; it captures the heart. These investments translate to brand loyalty. The answer lies in marketing diversity.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Writtent Blog

MAY 15, 2021

The process of novation can leave designers feeling they have mixed loyalties and there can be difficulty determining where liability lies for design work carried out before novation. Clinical site investigators, on the other hand, are excited with the idea of publishing research data. Scientific Theory for Public School).

Insurance 40

Insurance Policies Company Publishing 40

Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Let’s talk about loyalty again. Some other great Facebook resources you might enjoy: How to build and maintain an engaged Facebook community group. Blue Apron. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sherrilynne Starkie

JUNE 9, 2013

A couple said they use these statistics to inform their content creation. Good strategy is driven by data, research and analysis. It gives a good understanding of what people are looking for, what they value, how they want to be communicated with. Social Media Analysitcs (Photo credit: cambodia4kidsorg).

Analytics 380

Analytics Social Capital Klout Analysis 380

Waxing UnLyrical

AUGUST 15, 2019

The data presented will be backed by a series of well-researched statistics. It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Why is Instagram Stories Feature Important? The opportunities are vast.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Metro Survey/Statistical Area (MSA): correspond to the federal government’s Metropolitan Areas. Use to measure decision-making research actions driven by social media marketing efforts. CPL CPA CPC ROAS.

Social Media 171

Social Media CPC CPA Aggregator 171

Pam Moore

DECEMBER 11, 2016

2017 content marketing statistics. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2017 Content Marketing Statistics You Should Know… . 2017 content marketing predictions. Social Post.

Template 167

Template Templates Content NewsCred 167

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Content without community, without approachability, without humanization and kinship is ineffective.

Content 124

Content Marketing Consultant Social Media 124

Hootsuite

DECEMBER 6, 2021

But more importantly, they can encourage the sort of engagement that can’t be measured by statistics. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community. It yielded great engagement with the page’s community.

Instagram 145

Instagram How To Hashtag HootSuite 145

Sprout Social

MAY 19, 2023

A good LinkedIn post starts with an attention-grabbing hook, which could be a question, a story, a compelling statement, or statistics. Research your audience by location, seniority, and job function to know who you’re reaching. This helps you gain credibility, build authority, and increase brand loyalty.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Keyhole.co

MARCH 4, 2024

A proper balance of likes, comments, and shares reflects a community that truly likes your brand. Better engagement builds credibility and establishes brand loyalty. Add facts and statistics to support it. Tracking your engagement rate gives you insights into necessary improvements. Use catchy headlines.

LinkedIn 52

LinkedIn Engagement How To Hubspot 52

Rebekah Radice

APRIL 11, 2016

According to Pew Research Center, in the US alone – 65% of adults use social media. And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Buffer Social

APRIL 5, 2017

Brian based his research on an article from Distilled. Arielle, Community Strategist. Bonnie, Loyalty Marketer. Hailley, PR and Communications Strategist. Book: Naked Statistics by Charles Wheelan. We were lucky to get in early with customer development at Buffer, which helped us cultivate a research culture.

Marketing 108

Marketing Diagrams Skills How To 108

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Strategy Influencer Social CRM 147

agora pulse

APRIL 28, 2020

Jay Baer: Probability and statistics. Jay Baer: Constant research and inspiration from my team and our clients. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. What is one thing every new social media manager should know? Follow Mike Gingerich on Twitter.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. Based on recent research breaking down the most-cited benefits of B2B content marketing , marketers should prioritize the following: Creating brand awareness (86%).

B2B 145

B2B Strategy How To Education 145