Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 152

Industry Real Estate Insurance Content 152

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Brands put together campaigns or make certain marketing decisions with the intent to see a certain result, and sometimes, they just miss the mark.

Reputation 117

Reputation Brands B2B Loyalty 117

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 60

Industry Real Estate Content Insurance 60

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Content Marketing B2B 167

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. To check out the full webinar click here.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

AUGUST 16, 2023

In a recent webinar, Sprout Social CFO Joe Del Preto explains how listening can help brands facing a crisis: “Identify the crisis before you have a bigger problem on you hands, and respond appropriately, ensuring your team is empowered with the correct information. This is especially true for Gen Z consumers.

Social Media 75

Social Media Banking Brands Sentiment 75

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

MAY 5, 2016

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. Image Source.

Brands 52

Brands UGC How To Apparel 52

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

JUNE 23, 2021

Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. What: Zendesk’s What’s New Webinar When: May 11 @ 10am PDT Why: Because new things are awesome ?? Create a sense of community through user-generated content. You’re invited. ??.

Strategy 126

Strategy Policies Resources Loyalty 126

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. Webinars can be a powerful tool at any stage of the customer journey. Source: MarTech.

Types 119

Types Video Content Case Study 119

Keyhole.co

SEPTEMBER 20, 2023

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. Engage with your audience Maintain regular communication with your audience through emails and social media marketing.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Absolute PA

APRIL 11, 2014

That means, you can make a profound connection through your marketing, and provide them with the solutions to their deepest desires and wants through your products and services. ( And, they mostly use tools that you’re probably already using to market your business on the internet. Host free Q&A tele or webinars.

Tools 94

Tools Survey Marketing How To 94

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Audiense

JUNE 28, 2018

At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? These are the niche audiences we will analyze in alphabetical order (directly from [link] if you have any preference in prioritization let us know: Advertising & Promotion: Mobile Marketing. Data: Customer Data Platform.

Advertising 80

Advertising Affiliate marketing Influencer Data 80

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. report titled, CMOs On Social Marketing Plans For 2011. These aggregated insights, when analyzed and put into action, create value far beyond the marketing organization, impacting products, vendor relationships, and corporate strategic initiatives." What does this all mean?

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

ProBlogger

MAY 3, 2023

By doing so, you will create a strong connection with your readers, fostering trust and loyalty. Another avenue for monetization is affiliate marketing. Engage Your Audience through Events and Community Star Wars has excelled in creating a sense of community and engagement among its fans.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Proactive Report

FEBRUARY 3, 2010

the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”.

Engagement 40

Engagement Alterian ROI Loyalty 40

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. Let’s get started. Click on Set up Premiere.

YouTube 132

YouTube Privacy Mobile Video 132

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

APRIL 7, 2022

They are fiercely discussed, loyalties are strong – it’s hard not to love something that makes your life so much easier. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself.

Social Media 47

Social Media Instagram HootSuite Loyalty 47

Absolute PA

JULY 24, 2015

THIS is what bonds people, creates loyalty and gives everyone a warm fuzzy feeling. Give your community a peek at your everyday life. Give your community a peek at your everyday life. Communication is a two way street. Not like spending hours writing a blog or the prep involved in a webinar. OMG, so cute.

Tips 40

Tips Questions Class Loyalty 40

Absolute PA

JULY 24, 2015

THIS is what bonds people, creates loyalty and gives everyone a warm fuzzy feeling. Give your community a peek at your everyday life. Give your community a peek at your everyday life. Communication is a two way street. Not like spending hours writing a blog or the prep involved in a webinar. OMG, so cute.

Tips 40

Tips Questions Class Loyalty 40

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

ProBlogger

APRIL 7, 2022

They are fiercely discussed, loyalties are strong – it’s hard not to love something that makes your life so much easier. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself.

Social Media 26

Social Media Instagram HootSuite Loyalty 26

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s what builds loyalty and advocacy. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Jon Loomer

MARCH 16, 2017

Many marketers in my field rely on sending people to a landing page to collect an email address and skip the content. I understand that my perspective comes from the info marketing and education industries. I often hear from marketers who argue that they’ve found success without creating content. Build Loyalty.

Content 152

Content Loyalty Buy List 152