Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. Those are usually marketing specialists with a knack for creating and maintaining brand consistency. Don’t Forget About Marketing. Keep in touch with your marketing team to stay connected with your brand strategy.
How to Build a Community that Thrives
FEBRUARY 26, 2015
couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community.
7 Customer Loyalty Lessons from Lady Gaga
Convince & Convert
MAY 1, 2013
She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Build Community. Gaga’s Little Monsters have many shared symbols that everyone in the community understands.
Marketing, community, support or all of the above?
MARCH 1, 2014
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Tweet. “When I was your age…” Source: halfpastawesome.com.
Acquisition, Retention, And Building Loyalty In Social Media
Social Media Network Marketing
OCTOBER 13, 2011
There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. The idea is not to steal / pinch their Community Members. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn. Building Loyalty is a life long process.
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.
Are you strangling your community?
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.
How Socially Responsible Communications Maintain Your Community Cool
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Corporate Responsibility. “My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. highlight to tweet).
Effective Marketing from Bob the House
JANUARY 22, 2015
But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing. A House that Tweets I met Bob on Twitter one day last week. He read my latest blog post about the importance of community , and that launched us into a larger conversation. Bob is also hilarious, and the man behind the moniker is a very clever marketer. through.
Using Customer and Peer Reviews to Generate Revenue and Loyalty
JUNE 3, 2011
For many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used. Blog Content marketing Customer service Social media marketing cross-channel customer experience customer feedback customer reviews customer service peer reviews word-of-mouthCustomer reviews, often referred to as peer reviews in a social media context, offer various opportunities to businesses to improve [.].
Strength of Community Supersedes Influence
JANUARY 12, 2011
After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community.
The Art Of Marketing
JUNE 17, 2016
What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . What's a way for marketers and brands to jump into data analytics without getting lost? That is the biggest shift in marketing that would could not solve for prior to digital. Everyone was like, "This is the tipping point of real-time marketing." community.
Go For Heart Program Recognizes Heartful Marketing
FEBRUARY 10, 2016
If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. My podcast, The Heart of Marketing , is now celebrating its one-year anniversary.
Presentation: The Power of Loyalty in Social Media
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. Communities form post-purchase, but most marketers are focused pre-purchase.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. They entice higher brand loyalty by enhancing ‘insider’ status. An effective support community relies on members to generate much of the support.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.
The Gamification of Online Communities
FEBRUARY 1, 2011
This incredible market share of consumer interest and revenue and runaway hits like Zenga’s Farmville have caused gaming best practices to spread to the larger web, and in particular online communities. Online content and community creators have noticed, and are seeking to gamify their efforts. What do you think of gamification in online communities?
15 Important Tips To Help You Keep Your Customers
Convince & Convert
FEBRUARY 12, 2013
This is important to consider when evaluating your own customer loyalty strategies because in the customer service echo-chamber there is a lot of “hoo. Click to read more » Social Media Marketing community management customer loyalty customer retention customer service help scout social media customer service social media researchImage via BigStockPhoto.com.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Have an account? hmmmm.)
How to Get Started with Instagram Marketing
APRIL 11, 2015
If you haven’t tried Instagram marketing yet, it’s time to get started. Engage and add value to your community A Forrester study dubbed Instagram the “king of social engagement” and found that the platform blows others away in this area. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.
Social Media Marketers: Time to Get Personal
AUGUST 9, 2012
At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Personality creates loyalty. The service industry is a good example of both good community management (= brand loyalty) and the opposite. Tweet.
11 Big Myths About Social Media and Content Marketing
Convince & Convert
OCTOBER 12, 2013
Much of what we’ve come to believe about social media and content marketing is wrong. crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Is a brochure “content marketing?”
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly.
The Most Important Content Marketing Skill and How to Master It
Convince & Convert
MARCH 4, 2015
You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. This simple principle applies to your content marketing in the biggest way. Creating Community. Fun It Up.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
The badge recipient gains a feeling of accomplishment, superiority over peers who have achieved less, and a new sense of community with others who earned the badge. Community building. We talk a lot about the importance of building communities online. In a community, the members know things about each other — their interests and experience. Better crowdsourcing.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.
10 Best Marketing Books Written By Marketers
FEBRUARY 11, 2016
Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. Here are 10 marketing books with the right advice for marketing in this new environment.
Five Ways Brands Can Make IRL Connections Count
APRIL 19, 2012
They allow us to take live offline experiences to online communities that facilitate enriched experiences and conversations. The brand truly comes alive at this intersection of “In Real Life” (aka IRL) and online; with the voice of your brand ambassador, the thrill of a unique experience, and online engagement that inspires brand loyalty. IRL brings it all together. Be welcoming.
How To Use Facebook For Marketing
MAY 3, 2011
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool.
Treat Your Community With Respect - Social Media
Social Media Network Marketing
APRIL 5, 2011
Keeping your Community engaged on Facebook for instance is what matters the most. One of the prime ones could be the way you look at your Community. Perhaps the first and foremost aspect of engaging with your Community would be to not look at them as Fans [incase of Facebook]. Just because Facebook has chosen to call the connection / permission button as 'like' we all tend to call our Community persons as Fans. In Direct Marketing and Loyalty Programme scenario we try our level best to call / name / brand programmes which people would like been seen in.
Put Yourself on the Social Map: From Vagueness to Greatness
Convince & Convert
NOVEMBER 15, 2013
This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.” Is Nissan building brand loyalty ? Listen Now.