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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”.

Issues 136
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. This month, I surveyed end users to find out how they draw value from going social. Centerstance Inc.

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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Enables instant communication. Today, social media and journalism go hand in hand. Real-time news and information.

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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Paul Dholakia is a William S.

Study 155
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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. They’ve since found themselves on the front lines of many marketing organizations. Just a thought. —

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 142