Mindjumpers

FEBRUARY 21, 2014

Listening allows you to follow key influencers as well as keep a close watch on your competitors every move. 2: Revealing your brand’s key influencers. Try to monitor these interactions by keeping a logbook on which key influencers engage with your brand across multiple channels before you choose your allies.

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Engagement Sample Samples Upcoming 226

Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Context influences the way people understand expressions. Local Community Managers can monitor across social media channels for user-generated content with high relevance to amplify through the local brand channel.

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Marketing How To Communities Guidelines 256

Mindjumpers

APRIL 26, 2013

The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. The purpose of the topics is to drive conversations in a community.

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Company Overview Conversation Communities 212

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This also offers them the chance to leverage their learnings from Instagram. .

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Mindjumpers

MARCH 23, 2012

Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing. In return, your influence will grow steadily. Posts – If you want to put up an article or any content, make it visible to the public.

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SEO Google Strategy Adwords 258

Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. All of these celebrities have huge communities and therefore great influence. The date when 18 of the world’s top tweeters died.

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Social Media Technorati Fashion Campaign 220

Mindjumpers

JULY 16, 2012

Further, when a person with no prejudiced opinions towards a brand, visits a Facebook page covered with negative comments, it will inevitably influence this person’s image of the company. How to Actively Use Facebook Post Insights to Improve Your Community Management. Similar Posts: How Can Brands Manage Facebook Comment Overload.

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How To Sentiment Issues Social Media 255

Mindjumpers

APRIL 11, 2012

Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customer’s views. The white paper throws some light on the following: How to define social analytics as a discipline.

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Metrics Analytics Nielsen Social Media 268

Mindjumpers

DECEMBER 6, 2013

Nevertheless, it is still important to create engaging content that is timely and relevant as this will also influence how effective paid content stories are. Yes, marketeers need to think more on having an advertising budget for Facebook to amplify content, which is of course highly beneficial to Facebook’s business model.

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Mindjumpers

JANUARY 5, 2011

4) By keeping yourself updated on what your customers are saying about you, you can figure out which communities and platforms they are active in and how they engage with each other. Similar Posts: Making an Integrated Marketing Communication Effort. Social Media Marketing Policies and Education: The Employee Perspective.

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Social Media Marketing Policies Technorati 226

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. Second to relevance, influencers play a key role in taking a campaign or cause viral. Statistics show that Nigeria has over 60 million internet users; a huge leap from the 57.7 million users it had in 2014.

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Mindjumpers

NOVEMBER 3, 2010

. • Setting up communication strategies whereby the natural word-of-mouth phenomenon is being “used” and “enhanced”. Identifying influencers and people who can be involved in sharing our stories. In practice, most marketers talk about viral marketing, influencer marketing and referrals when thinking word-of-mouth marketing.

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Social Media Marketing Influencer Technorati 216

Mindjumpers

AUGUST 27, 2012

This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.

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Activities Report Instagram Tools 255

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

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Netvibes Social Media Tips Delicious 218

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective Building Online Brands: The Influence Sphere of Brand Communities Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?

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Facebook Marketing Policies Disqus 171

Mindjumpers

OCTOBER 28, 2011

Tweet When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. Similar Posts: Reflections on Brand Advocates & Social Influence. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it.

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Facebook How To Guidelines Social Media 249

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

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Brands Social Graph Report Groups 244

Mindjumpers

OCTOBER 25, 2010

Other than that, PwC cannot influence which jobs the students apply for. This means that they – prior to joining a work life – have become enrolled in a professional community with fellow students and alumni. So why do they do it? in Human Resource Management, Copenhagen Business School.

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LinkedIn Technorati Social Media Applications 254

Mindjumpers

FEBRUARY 17, 2011

The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. People today speak of the blogosphere as a collective term of bloggers. Girl power.

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Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

OCTOBER 18, 2011

Personally, I think that the cases above can serve as good inspiration for brands wanting to make offline customers join their online community. Reflections on Brand Advocates & Social Influence. And please, let us know what you have done to make your offline customers go online :). How Human Should Brands Become in Social Media?

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Posterous Examples Engagement Brands 228

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Engage your community. Does this confuse you?

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

MARCH 4, 2012

This may also give you a chance to identity opinion leaders that influences consumer perceptions. . · Improve customer service efforts – identifying conversations will reveal perceptions of your brand and enable you to manage brand reputation as well as handling real consumer issues real-time.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

OCTOBER 5, 2011

But here is a really cool community called LOOKK that connects young designers with consumers through an open social network. LOOKK aims to fundamentally change the way young designers and labels enter the fashion market by providing a platform for them to showcase their designs to a community of fashion lovers. What is LOOKK?

Communities 165

Communities Fashion Social Networking Small Business 165

Mindjumpers

DECEMBER 3, 2010

Obviously one can say that social bookmarking also allows you to save and sort content, but let’s be honest: social bookmarking is used more for SEO than for “sharing” and the community-aspect of social bookmarking is quite low, depending on the used service.

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Content Social Bookmarking Press Release Research 213

Mindjumpers

SEPTEMBER 9, 2010

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. Customers change, the needs of communities change, technology changes, social media changes, everything changes and is dynamic. And there is always the next new thing.

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Policies Education Social Media Marketing 186

Mindjumpers

JANUARY 13, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Technorati Tags: business model , community development executive , nabanita roy , promotional elements , Social Media , transparency , trends , web 2.0.

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Trends Web 2.0 Social Media Press Release 256

Mindjumpers

APRIL 5, 2013

Context influences the way people understand expressions. How is it possible to put content in the right context if you’re communicating with hundreds of thousands, or even millions of people located in different countries with several different cultures and local trends influencing how they perceive a piece of content?

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Facebook Communities Activities Guidelines 162

Mindjumpers

APRIL 25, 2012

Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” A network that has been specified to match the company’s target groups through the choice of Gushers within the Gushcloud community. Similar Posts: BigMarker.com: Social Network for Communities.

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Mobile Social Media Marketing Applications 259

Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. The service industry is a good example of both good community management (= brand loyalty) and the opposite.

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Social Media Loyalty Airlines Marketing 235

Mindjumpers

FEBRUARY 8, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Well, you need to know where you want to be: Be it a business, research, individual entity or community building, it is essential that you have a USP to put forward. Where is the vantage point?

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

DECEMBER 8, 2011

Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest. External groups could also be a good place to engage people with your brand, hold their interest and target key influencers. LinkedIn has two types of groups, which can be classified as External and Owned Groups.

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Groups Groups LinkedIn How To 234

Mindjumpers

JANUARY 25, 2012

She is especially interested in online communities and social media. As mentioned in last week’s post on Mindjumpers Blog, Search Plus Your World is currently the biggest talking point in the online marketing community. Search Plus Your World is already influencing the way everyone is thinking about their marketing.

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Google Discount Privacy Influencer 210

Mindjumpers

AUGUST 11, 2010

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. These (online) channels further ensure that you can monitor the stories and how they are spread and identify influencers.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

OCTOBER 4, 2011

Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. Spending time on formulating updates for the Facebook page and having an entire social media team approve these, is something that can help you avoid posting updates that can be misunderstood within your community.

Communities 220

Communities Sentiment Social Media Travel 220

Mindjumpers

AUGUST 1, 2012

My last blog post also focused on how Facebook pages have become the go-to destination for consumers and fans as well as how good community management thereby can be part of increasing a brand’s sales. Identifying, Understanding and Influencing Social Media Users [Infographic]. The State of the Internet Marketing World [Statistics].

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Retail Report comScore Brands 230

Mindjumpers

JULY 4, 2012

Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. On average, companies respond to only 30% of social media fans’ feedback: Stand out from your competition by caring and engaging with your social media community.

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Statistics Hubspot Marketing Mobile 229

Mindjumpers

NOVEMBER 15, 2012

It’s especially valuable for your brand to reach ‘influencers’, the celebrities of the social network. This is a difficult challenge that requires collaboration between strategists, content creators and community managers. Your brand can also curate content to ‘borrow’ cultural content to show your expertise through others.

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Strategy Brands Curation Content 226