Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.”

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1.

Trends 142

Trends Social Media Instagram Influencer 142

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sherrilynne Starkie

MAY 29, 2018

There was a survey (which I participated in), and many consultations involving hundreds of PR pros held coast to coast over a year. They have opportunities to engage with thought leaders and discuss trends in the industry. They did their homework. Ethical Framework.

Survey 247

Survey Collaboration Consultant Communities 247

Bill Hartzer

NOVEMBER 6, 2023

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey also highlighted certain concerns among teens regarding entrepreneurship.

Influencer 95

Influencer Social Media Survey Construction 95

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. However, I’m not a trend forecaster or follower by any means (I’ve been wearing the same dad sneakers for the past two years).

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… . Let's Get Real!

Template 167

Template Templates Trends Content 167

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. There’s a reason the influencer marketing industry is booming. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. And this trend is likely to continue. Doing so can build community and brand awareness. Then, dig in further.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. See what trends customers are interested in.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry. How do you compare?

Engagement 105

Engagement Tips Loyalty Metrics 105

Buffer Social

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Own community management. Keep up to date with industry trends.

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal.

B2B 118

B2B Influencer Brands Marketing 118

Buffer Social

OCTOBER 23, 2023

Trending sounds, compelling visuals, and subtitle captions can make the narrative more immersive. Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Listen to your community. Use it to tease upcoming content or collaborations.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 131

Marketing How To Sample Samples 131

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry terms and trends: 61%. Industry/brand influencers: 60%. A social media following can't thrive without a strong community as its foundation. Industry Terms and Trends.

Brands 193

Brands Sentiment Influencer Survey 193

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Enter P2P texting.

Strategy 209

Strategy Marketing SMS Mobile 209

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. Being on the pulse of trending topics can position your brand as a thought leader. Social Listening is your spyglass.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. What trends are you seeing across the board with your creators?

Products 91

Products Team Focus Group Collaboration 91

Hootsuite

MAY 1, 2023

When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations. Community management and customer service: Responding to comments and messages, routing customer service inquiries. Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Ari Herzog

JULY 17, 2020

Work: Gartner suggests nine workplace trends that could change after the pandemic, such as humanizing employees. While most initiatives to date have been limited in scope, and relatively isolated, the pandemic could pave the way for much larger-scale, cross-industry coalitions to be formed around a common educational goal.

Sports 91

Sports Travel Library Education 91

Ari Herzog

JULY 17, 2020

Work: Gartner suggests nine workplace trends that could change after the pandemic, such as humanizing employees. While most initiatives to date have been limited in scope, and relatively isolated, the pandemic could pave the way for much larger-scale, cross-industry coalitions to be formed around a common educational goal.

Sports 91

Sports Travel Library Education 91

Buffer Social

NOVEMBER 17, 2021

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. You can also be part of the news by collecting your own data and sharing the findings with your community.

Small Business 91

Small Business Social Media Tips Content 91

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Current trends and opportunities with users. Confusions or issues with the rebrand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Brands should also be mindful of the toll COVID-19 has taken on the industries they operate in.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media can bring joy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140