Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY. Image: Pixabay , CC0 1.0

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Leverage LinkedIn groups. Whatever your industry, role, or goal for joining LinkedIn groups, there is no shortage of curated recommendations for the best group.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. The art of using Facebook Groups. Buffer’s Week of Webinars on Digital Marketing. About this course: . Offered by: Udemy. Created by : Brian Yang.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Case studies.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

FEBRUARY 22, 2021

Salesforce, for example, posts regular videos showcasing their company’s employee resource groups all over the world. Tagging companies and individual people brings them into the conversation, boosts visibility of the shared content and invites others to engage with your community. Amplify your media wins—both big and small.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. State Indicator – Turns orange when you’re in that section 2. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

MAY 4, 2017

White papers. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Think about your brand and what you can do to build a community around it. Share relevant content to niche-specific groups.

Social Media 154

Social Media Engagement Meme Buy 154

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. Sure, they had to lead editorial direction, but in the end, the content was provided by the community. If you don't understand a little bit about them, you may miss the opportunity to connect with them.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

JULY 22, 2015

And if you want to learn how to not only find influencers, but convince them to help you, I encourage you to sign up for this webinar right now: [link] ). Lisa Loeffler , our community manager, monitored the interactions and jumped in to answer questions and provide personal replies. Automation That Doesn’t Suck.

Social Media 60

Social Media Campaign eBook Team 60

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. The C-level executives are also a key group to onboard to advocacy.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

MAY 4, 2017

White papers. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Think about your brand and what you can do to build a community around it. Share relevant content to niche-specific groups.

Social Media 60

Social Media Engagement Meme Buy 60

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. by Marketing Insider Group.

Content 60

Content B2B Marketing Hubspot 60

agora pulse

NOVEMBER 10, 2016

On average, the corporate decision-making group involves 5.4 B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces).

B2B 119

B2B Marketing Loyalty Comparison 119

Writtent Blog

MAY 13, 2021

But a group of wealthy and fiscally frugal northern states — the Netherlands, Austria, Denmark and Sweden — blocked progress in the first face-to-face EU summit since spring lockdowns across the continent. The level of the budget is still too high and our rebates too low.

Film 40

Film Real Estate Airlines Template 40

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries. Sponsorships.

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries. Sponsorships.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

“The average user is connected to 60 pages, groups and events. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. The Home Depot is one of several brands with a highly-popular online community. Professional Groups Guides. LinkedIn and Google+ Communities. Co-Creation. Twitter Chats.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).” 64% of businesses believe consumers follow them to “feel connected” to the brand, and 61% say it is to be part of a community.

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Statistics Research Social Media B2B 219