Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. These stories are usually about someone else, like a customer, politician, or a member of the community. Your employees are characters in a broader story.

Strategy 145

Strategy Social Media Marketing Consultant 145

Webbiquity SMM

APRIL 11, 2012

Note that these weren’t hair salons or auto body shops or some other type of business whose core isn’t the online world; these are companies whose buyers were trading messages using now-obscure online communication protocols since before the Internet had a name, and long before the term “social media” was introduced.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. It will also help you build relationships and connect with influencer in your community and network who are helping you learn and grow. Facebook is no different. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

Review 150

Review Social CRM Module Consultant 150

SalesChoice

DECEMBER 23, 2019

After a year filled with Executive breakfast discussions on AI, we are all set to continue with two sessions for CHROs on January 22 and January 28 in Toronto, with our partners The Bedford Consulting Group. You can also find the CEO AI Readiness white paper here. Please RSVP to attend.

Newsletter 20

Newsletter Cost Library Consultant 20

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Social Media and Community Building. Group participation.

Content 129

Content Marketing Cost Metrics 129

agora pulse

FEBRUARY 1, 2017

The tool that helps you understand your community. In Agorapulse, your followers are automatically split into three key groups: The engaged. These are the followers that mention you directly and open the lines of communication. It provides you with powerful analytics all in one place. Others go above and beyond. The ambassador.

Social CRM 60

Social CRM Avatar Groups Groups 60

Ignite Social Media

JUNE 16, 2016

These groups and individuals have worked hard to build voices and opinions that their audiences trust and seek out. This not only builds brands’ credibility with audiences, but also opens doors for transforming influencers into brand ambassadors, who become known in their communities as the go-to experts for what you have to offer.

Influencer 60

Influencer Strategy How To Collaboration 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Windows group management tools on tap. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” It works the other way too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights.

Content 213

Content Social Bookmarking Press Release Research 213

Buffer Social

DECEMBER 17, 2018

That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Instead, pay attention and listen to what your audience is talking about first. Sunny Lenarduzzi.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

JUNE 27, 2008

In this white paper, I take a postcritical stance (Selber 2004). That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); Liaisons are workers or positions that develop to provide stable connections across groups.

Research 190

Research API Collaboration Project 190

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

Laurel Papworth

FEBRUARY 26, 2012

Well actually, they didn’t have computers or the internet or a Platform, but still it was everyone gets a shot at running the community for a year each. Not just the Icelandic Constitution on Facebook but also fixing park benches as a group on FixMyStreets. We don’t live in a linear world anymore. Who needs councils?

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please bring them water.&#.

Ustream 162

Ustream Wiki SMS Survey 162

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY. Image: Pixabay , CC0 1.0

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. How to Get Your Social Marketing Budget Approved (white paper). Even worse, most of them don’t know how to measure results. 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 60

Social Media Tips Marketing Social Networking 60

Laurel Papworth

APRIL 28, 2011

ChompOn Daily Deals Group Buying. White Paper: Value of a Facebook Fan - An Empirical Review. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite. On average, each shared link on Facebook results in 11 new visits to Eventbrite, compared to 7 visits per share across all channels.

Facebook 110

Facebook Directory Statistics Review 110

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Sprout Social

JULY 20, 2016

Another great way to engage on LinkedIn is through Groups. Groups account for 96% of posts and 86.3% The benefit of groups is they’re targeted to a specific niche or demographic. LinkedIn has groups for everything from gardening to graduates of specific colleges. They also have groups for specific industries.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Leverage LinkedIn groups. Whatever your industry, role, or goal for joining LinkedIn groups, there is no shortage of curated recommendations for the best group.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Buzz Marketing for Technology

JUNE 27, 2008

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. Several advanced students (2-3 from each group) participated in this experiment. White Papers. QR Code for my Mobile Site. Blog Archive. ▼ 2008. (29).

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. This kind of knowledge is the most difficult to manage over distances or disseminate over large groups.

Communities 180

Communities Sample Samples Project 180

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. Research and research groups. How to P.A.C.K. doctors, CEOs).

Blogger 42

Blogger Brands Survey Cost 42

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Heroes At the Gov 2.0

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Social Media Strategery

JUNE 21, 2009

Enable open and transparent communication! Crowdsource white papers and presentations! One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc. One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Sprout Social

FEBRUARY 22, 2021

Salesforce, for example, posts regular videos showcasing their company’s employee resource groups all over the world. Tagging companies and individual people brings them into the conversation, boosts visibility of the shared content and invites others to engage with your community. Amplify your media wins—both big and small.

B2B 135

B2B Social Media Hashtag Press Release 135

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit.

Consultant 122

Consultant Metrics Social Media Social CRM 122