Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

Ignite Social Media

AUGUST 30, 2022

Social media marketing can be difficult to measure. There’s a number of social media metrics you can measure, but it’s important to choose one that aligns with your goals. You can also tap into paid advertising on social networks to grow your online community, generate leads, and trigger sales.

Class 91

Class Social Media Strategy Marketing 91

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Pretty powerful metrics for any type of business. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion.

Types 317

Types Facebook Notification Survey 317

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 218

Google Tips Bookmarklet SEO 218

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Webbiquity SMM

MARCH 30, 2012

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

Vocus 185

Vocus Alltop Message Boards Klout 185

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 113

Hashtag How To Guidelines Telecommunications 113

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Diva Marketing Blog

APRIL 21, 2009

New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. Toby/Diva Marketing : Mixing Bowl is not only a new social media community but a new brand for Meredith.

Social Networking 45

Social Networking Communities Groups Groups 45

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers. Just because a social network exists, doesn’t mean you have to be there.

How To 168

How To B2B Social Networking Apple 168

Sprout Social

APRIL 4, 2023

In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. With Advocacy by Sprout Social, it’s easy to upload photos, videos and links for your employees to share to their networks. Once those are set, you can better determine which metrics you need to track.

Brands 120

Brands ROI UGC Authentication 120

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Recap of #measurePR on Oct. Guest post by Jen Zingsheim.

Analysis 198

Analysis Metrics Questions Communities 198

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Audiense

NOVEMBER 30, 2017

Analysing your social community doesn’t just produce interesting metrics. The question is what are you trying to do with social media? The actual size of your social community. These numbers all comprise of vital baseline metrics which indicate substantial headroom for success.

Sample 84

Sample Samples Metrics Communities 84

Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Mechanical Snapchat metrics explained. Really quick primer on Snapchat.

Metrics 100

Metrics Marketing How To Engineering 100

Sprout Social

MAY 7, 2019

It also keeps them coming back– an additional 78% of consumers say they’ll recommend that brand to a family or friend and 77% will buy from that brand over another when they follow on social. 53% of consumers follow brands on social that they don’t shop with, representing a missed opportunity to grow revenue.

Social Media 108

Social Media Marketing Upcoming Team 108

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy. When and how often?

LinkedIn 76

LinkedIn Data Strategy Content 76

Audiense

JULY 13, 2018

After using social data to put together a list of competitors , next we can analyze the competition and determine the insights that could to be extracted. Community size. A traditional metric that is analyzed in regards to social media is the size of the community.

Data 68

Data Sysomos How To Upcoming 68

Sprout Social

FEBRUARY 1, 2024

Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions. Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more.

Publishing 90

Publishing Tools Brands Facebook 90

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

ROI 78

ROI Strategy How To Marketing 78

Webbiquity SMM

APRIL 11, 2012

Note that these weren’t hair salons or auto body shops or some other type of business whose core isn’t the online world; these are companies whose buyers were trading messages using now-obscure online communication protocols since before the Internet had a name, and long before the term “social media” was introduced.

Social Media 178

Social Media B2B Exercises Hubspot 178

Sprout Social

AUGUST 26, 2016

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. Use hashtags, description and engage in your community's comments. sproutchat.

Engagement 40

Engagement Content Metrics Hashtag 40

Writtent Blog

MARCH 7, 2014

Share it on social. Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. You can add more – Pinterest and StumbleUpon can be great additions to your main social networks list. This will attract more traffic, increase social sharing, and will also get you more links.

Syndication 95

Syndication Content Marketing Alltop 95

Sprout Social

APRIL 10, 2017

Don’t create unrealistic goals that chase vanity metrics like followers and Likes. Instead, address your biggest challenges with Facebook or social media in general. More efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity. Create a spreadsheet and document your core metrics.

Strategy 111

Strategy Facebook Marketing Metrics 111

Kikolani

AUGUST 9, 2013

Social Media / Social Networking. 6 Ways to Grow a LinkedIn Group: Tips From the Pros – Use these tips to grow your LinkedIn Group, keep members engaged and easily create the type of community you’re looking for. In this post, learn about 6 different ways you can generate leads from Facebook.

Marketing 119

Marketing Mashup SEO Metrics 119

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Koka Sexton

FEBRUARY 24, 2012

It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. The most basic and easiest metrics to put in place are counting the number of fans, followers and subscribers you have accumulated over time, or “skill level 1″ as I call it.

ROI 102

ROI Social Media Engagement Skills 102

Laurel Papworth

JULY 11, 2010

Lito S German BMW Group Asia. EVENT: Social Media World Forum in Singapore is a post from: Laurel Papworth- Social Network Strategy. Twitter: Measuring clickthrus Social Media Metrics (10). Social Media Emmy: Australia’s Scorched.tv (5). Social media cost of inaction: COI (5).

Forums 79

Forums Eventful Social Media Transportation 79

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

yMarketingMatters

OCTOBER 18, 2015

Blab is a video chat app, like Periscope for groups. Facebook’s video traffic has reached 4 billion daily views , making the social network YouTube’s first real rival in online video. A Mixpo study revealed that, in a ranking of the most important metrics when running video ads on social, views placed fifth.

Video 133

Video Marketing Vimeo YouTube 133

Firebelly

FEBRUARY 26, 2010

The world’s largest social network now own the patent for the news feed. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Unmetric

JULY 9, 2019

Share of Voice gives you a definitive look into how much your brand dominates on a social network as you go head to head with your competitors. The tool’s advanced classification helps you identify influencers in niche countries, age-groups, and genders that will best resonate with your brand. Pricing: N/A. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 104

Questions Banking Insurance HootSuite 104

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. He divided his attention (and his budget) among three core groups: fans, non-fans and anyone who visited his website. When targeting non-fans, Loomer saw no conversions at all—a stark difference from the previous group.

ROI 40

ROI Facebook How To Analytics 40