Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. It’ll help you create a loyal community of followers and promote your page and business. Mention : It brings all metrics to your fingertips and enables teams to monitor related data.

SEO 157

SEO Social Media Strategy Hashtag 157

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 213

Case Study Library Communities Study 213

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. Pair With Network Reports for Deeper Analysis.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Keyhole.co

MAY 9, 2024

The basic idea is to create three groups of three hashtags each, with each group focusing on a different aspect of your post. In the second group, you’re focusing on the specific topic of your post, offering a mix of broader and slightly more niche terms, for example, #contentstrategy or #socialmediamarketing.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Engagement 104

Engagement Tips Loyalty Metrics 104

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Influencers are the new internet stars — they have influence, a network of people, community. Focus on Community Building. A virtual event is a great way to build community and create leads.

Eventful 161

Eventful Social Media Marketing Influencer 161

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Ignite Social Media

AUGUST 30, 2022

There’s a number of social media metrics you can measure, but it’s important to choose one that aligns with your goals. You can also tap into paid advertising on social networks to grow your online community, generate leads, and trigger sales. Network with Social Media Communities. Final Thoughts.

Class 148

Class Social Media Strategy Marketing 148

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Communities 117

Communities Groups Groups Social Media 117

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Sociograph provides important insights that allow you to get a deeper understanding of your community and content. Now, here’s where it gets interesting.

Analytics 119

Analytics Tools Facebook Overview 119

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Metrics 132

Metrics Strategy How To Tourism 132

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. So, regularly share content that is relevant and interesting to your community.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. With the move towards private messaging, Facebook is refocusing their platform on Groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

Trends 128

Trends Social Media Groups Groups 128

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

Template 99

Template Templates Eventful Hosting 99

Convince & Convert

MAY 9, 2024

Your brand can tailor its marketing efforts to specific demographic groups or areas of interest. Marketers must rely on a combination of metrics such as downloads, listens, and audience engagement to gauge the success of podcast efforts. Niche targeting. Podcasts provide marketers with an opportunity to reach highly targeted audiences.

Brands 114

Brands Apple Cost Advertising 114

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. people from different states/countries, age groups, genders, ethnicities, etc). How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Buffer Social

JULY 5, 2023

Communities Best for: Identify questions, arguments, and related resources. How to use them Joining relevant communities and keeping a tab on the conversations has helped me find some unique angles. For this, make sure you are part of active communities in your industry. Another way to use communities is to turn to your network.

Research 77

Research Google Newsletter Curation 77

agora pulse

AUGUST 10, 2017

This article about a new Facebook group feature should be shared with all Facebook group admins! Save this posts and share it with your fellow Facebook group admins later”. Here is a template you might want to try: “ We would love for you to join our online community by connecting with us on Facebook.

Facebook 135

Facebook How To Metrics Education 135

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too. They are metrics geeks.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Waxing UnLyrical

AUGUST 20, 2014

Know beforehand & avoid vanity metrics #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation?

Vocus 198

Vocus Metrics Eventful Consultant 198

Social Media Strategies Summit

DECEMBER 7, 2023

Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. For those groups of students that are going to be increasing, chances are their culture has a very strong family focus.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 106

Campaign Groups Groups Communities 106

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

Instagram 91

Instagram Metrics Influencer Campaign 91

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Everyone from junior-level employees to C-level executives needs to be on the same page when it comes to engagement and the sense of community within the organization.

Engagement 62

Engagement Social Media How To Curation 62

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach.

Course 168

Course Module Training Banking 168

Likeable

AUGUST 9, 2021

Community Accelerator Program. In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities. A subset of communities will be eligible to receive part of $1M in additional funding.

Platform 113

Platform Tumblr Badge YouTube 113

Ignite Social Media

AUGUST 30, 2022

There’s a number of social media metrics you can measure, but it’s important to choose one that aligns with your goals. You can also tap into paid advertising on social networks to grow your online community, generate leads, and trigger sales. Network with Social Media Communities. Final Thoughts.

Class 91

Class Social Media Strategy Marketing 91

Sprout Social

JUNE 1, 2022

The lifecycle team looks at all these different pieces and tries to build around the right experience for other groups of user needs. Each has different goals for Grammarly as a product, which is reflected in the many ways marketing communicates to them. Very happy to be part of the @HubSpot community! Super user engagement.

Team 116

Team Marketing Collaboration Hubspot 116

agora pulse

AUGUST 29, 2017

What are the metrics for “caring” that Instagram thinks are common to all users? You might hear about an “Instagram engagement group,” for example. Once you have joined a pod, you are in a community of Instagrammers that are focused on helping each other. One is community.

Instagram 156

Instagram Real Estate Groups Groups 156

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Sprout Social

OCTOBER 18, 2023

Find new ways to improve engagement, awareness and content Engagement metrics on your owned content tell you what you’re getting right. For example, a fundraising organization was struggling to source stories from the many fundraising groups, locations and events under their umbrella. Doing so can build community and brand awareness.

Examples 121

Examples Social Media Sentiment Influencer 121

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. When downloading the insights as a spreadsheet, you’ll see Lifetime Negative Feedback Users and Lifetime Negative Feedback from Users in the “Key Metrics” tab.

Facebook 267

Facebook How To Metrics Social Media Management 267