Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Here’s our guide on how to become the ultimate listener.

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Engagement Sample Samples Upcoming 226

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge.

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Social Media Mobile MySpace Trends 200

Mindjumpers

JANUARY 31, 2012

To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. we turn to our community of trusted friends for recommendations. It is in people’s nature to be part of communities.

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Applications Communities Conversation Film 244

Mindjumpers

MARCH 25, 2011

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community.

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Questions Facebook Crowdsourcing Foursquare 267

Mindjumpers

JULY 2, 2012

Interacting with your Instagram community by following, commenting and liking photos will draw attention to your account and make you gain more followers. You must plan and manage your content, listen to your users and engage with them in order to maintain the community. Interact with your followers.

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Instagram How To Hashtag Communities 279

Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. All of these celebrities have huge communities and therefore great influence. The date when 18 of the world’s top tweeters died. At least digital.

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Social Media Technorati Fashion Campaign 220

Mindjumpers

APRIL 19, 2012

This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Tabs are also more limited than before.

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Engagement Facebook How To Eventful 277

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

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Brands Social Graph Report Groups 244

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. If that were the case, Microsoft wouldn’t have dropped $1.2

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Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

JUNE 28, 2011

More and more pages appear on Facebook and as long as you have to build a brand or a community around a personality or organisation, a page is the way to go. For pages, Questions is a great tool to create engagement and spread; it can be a great way to know more about your audience or customers, or you can even use it as a research tool.

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Facebook Questions Notification Applications 261

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

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Feed Feedly News comScore 234

Mindjumpers

MARCH 7, 2012

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Define your community. Monitor your community.

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Facebook Marketing Communities Conversation 231

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].

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Retail Report comScore Brands 230

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. Think of why you share the given piece of content – what would you like to convey and how should your community use it? Attention is the new oil. Show passion.

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Content Patterns Communities Loyalty 264

Mindjumpers

FEBRUARY 28, 2012

As I wrote in my blog post Social Design for Social Success , the core value for people when engaging in online communities is when they have the possibility to portray their identity to others. Here are some of the brands that using Pinterest in a great way to connect to their markets: General Electric.

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Brands Social Bookmarking Retail Statistics 271

Mindjumpers

APRIL 11, 2014

Community Management Content Marketing Tips content bank content creation content performance content planning content production conversational touch points Editorial Planning Facebook passion points target audiende' Similar Posts: Actionable Listening Promotes Real-Time Engagement. Three Tips For Branding on Pinterest.

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Products Tips Banking Content 229

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. They are just combining other services all into one: feeding the marketers their consumers. They are not.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

NOVEMBER 14, 2012

A landscape that holds a promise of great marketing potential to brands if approached correctly. The main difference between social media consumers previously versus today is in the nature of their expectations towards brands’ interaction and participation in communities on social networks. Nurturing a community.

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Meeting Social Media Social Networking How To 267

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Recently, Awareness, Inc.

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Social Media Brands Telecommunications Airlines 224

Mindjumpers

MARCH 2, 2015

Facebook doesn’t support animated GIFs but cinemagraphs can be loaded as a video and is thus hoped to become a new effective tool for marketers. Community Management Content Marketing Facebook Foursquare Google Google+ I forgot to categorize Instagram Linkedin Mindjumpers Mindjumpers Network Trends Twitter'

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Video Tumblr Foursquare Facebook 100

Mindjumpers

JULY 6, 2011

Build your community. It is a good idea to use this opportunity to greet potential fans, show them your corporate identity and who you are. Do not be afraid to directly remind people to push the Like button! After creating your presence on a social media channel it is important to keep them involved and make them come back to your brand page.

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Facebook Activities Engagement Conversation 208

Mindjumpers

AUGUST 14, 2012

Pepsi saw the marketing potential in music very early on (back in the 1960’s ) and cleverly started associating themselves to a vast number of super stars ranging from Joanie Sommers, Ray Charles to Backstreet Boys, Shakira (…and of course Michael Jackson). Pepsi led the way.

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Strategy Collaboration Upcoming Survey 227

Mindjumpers

MARCH 7, 2013

Data is not just for measurement – some of the global brands at the forefront of actionable data have systems that recommend what content should be presented to the community, at what time, and in what context. How to Reach Social Success with Contextual Marketing. They are in no particular order: News. Actionable Data.

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How To System Skills Loyalty 249

Mindjumpers

FEBRUARY 16, 2016

From a business point of view, this development has made the market difficult to target with traditional ad spending, as emojis are unsurprisingly hard to measure. So with the introduction of Facebook Reactions, how will it affect targeting on what is arguably the best platform for digital target marketing?

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YouTube ROI Feed Feedly 100

Mindjumpers

JUNE 14, 2012

As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Your tactics should aim to make your brand become a valuable asset to the Tumblr community you are trying to reach. Tumblr’s functionalities. Set a strategy. Pay for visibility.

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Tumblr Marketing Blogger Sports 268

Mindjumpers

JUNE 28, 2012

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! The type of segmentation outlined by Aimia can on this basis help marketers understand the difference between active and passive audience behavior. But who is this social customer?

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Social Media Influencer Report Groups 274