Waxing UnLyrical

FEBRUARY 4, 2013

I have only recently started experimenting with it – in part because last year was such a crazy year I didn’t have time to play with and learn about cool new platforms – and so far, at least, I like it very much. Adding context and community. Where does real influence come from? List are subjective. What do you think?

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. This can be a useful platform to engage audiences and answer questions for a virtual chat session.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

DECEMBER 6, 2013

However, you might be surprised at which platforms make a difference. For the last couple of months, I was basically off Twitter, which I always thought was Klout’s platform du jour. As a business, you should concentrate on building an engaged community, not necessarily a huge one. So what’s important?

Social Media 243

Social Media Klout Communities Startup 243

Waxing UnLyrical

SEPTEMBER 19, 2012

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic.

Social Media 209

Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

MARCH 25, 2013

The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? WUL : And how many tweets and Facebook comments a day (or week) do you guys get?

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” There are several platforms that want you to produce long-form content on their sites. Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc.,

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. Image: Rhinowrites via Google, CC 3.0.

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

Communities 100

Communities Consultant Campaign LinkedIn 100

Waxing UnLyrical

NOVEMBER 21, 2016

On integrating paid media to boost engagement with owned and earned content: #measurepr A4 Paid media digital metrics are easy to see in the ad platforms. In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Integrate in @Amec Framework [link] #measurepr. PESO measurement!

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

OCTOBER 28, 2016

A3 Content should be multi-purpose, easily chunked for delivery across platforms. A3) cont… Create the content that works for your desired platform. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Not a one size, fits all plan.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. A3: The C-suite cares about the bottom line, so should you.

Meeting 100

Meeting Comparison Banking Retail 100

Waxing UnLyrical

JUNE 15, 2016

With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action. Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. Knowing you target audience. Engaging the base to raise funds.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

MARCH 3, 2014

Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Kenna Griffin provides an analogy for your behavior in social media platforms. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

MAY 7, 2017

” There is a lot of new stuff going on, new apps, new networks, new platforms … the overwhelm is real! But you DON’T have to be on EVERY new platform the minute it shows up. Twitter Facebook Google+ LinkedIn “I’m not a Millennial” and Other Myths F’ing up Your Career.

Buy 190

Buy Banking Course Engineering 190

Waxing UnLyrical

APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 198

Consultant Social Networking News Examples 198

Waxing UnLyrical

OCTOBER 25, 2012

So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Consider how people are accessing their platforms and make sure you have a strong mobile presence , if necessary.

Social Media 188

Social Media MySpace Flickr Platform 188

Waxing UnLyrical

MARCH 24, 2017

“I’ve been a user of the Cision media database for a very long time, and not much has changed in that platform.” Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Price 235

Price Banking Industry Influencer 235

Waxing UnLyrical

MAY 7, 2012

And for the most dedicated, each Facebook post, or tweet, is a calculated tactic. For many people who engage in doing good in their communities, it’s almost like doing household chores. Gamifying giving is changing the way we serve our public communities. However, this takes planning a strategy.

Loyalty 211

Loyalty Communities Eventful Social Media 211

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Startup Weekend has been bringing together people from across the country on a common platform to present their ideas. 54 hours and you get to launch a startup … Phew!

Social Entrepreneurship 253

Social Entrepreneurship Startup Eventful Mobile 253

Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. It syncs with several platforms. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Responsiveness.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 12, 2014

I’ve been getting to know my friends at AirPR this past year, and I love how they describe themselves: a technology platform to increase PR performance. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C., rebekah iliff techpr'

Consultant 221

Consultant Resources Industry Metrics 221

Waxing UnLyrical

JUNE 20, 2016

Why: “Your brand’s messaging won’t reach your target audience if you’re using the wrong platforms. Research your audiences to decide which platforms to use and how to include them in your social strategy,” says Katie Gaab. How do you make integrated communications a priority in your campaigns?

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 28, 2011

I strongly believe everyone has a right to his or her opinion , including whom to follow on Twitter (or not), whom to friend on Facebook (or not), which blogs they choose to comment on (or not, as well as the substance of their comments), and so on. Which is the collective voice of my community, not just one or two people.

Social Media 216

Social Media Foursquare Communities Flickr 216

Waxing UnLyrical

JUNE 13, 2011

Geoff wrote a post a few days ago on how the question of “ how do I use Facebook and Twitter &# was refreshingly absent, and that was absolutely true. Don’t focus on the transaction; focus on building your community , since that needs to happen before you try to “extract&# (my word, not his) any money from them.

Embedding 200

Embedding Eventful Flickr Meeting 200

Waxing UnLyrical

AUGUST 5, 2013

Why: Twitter is a great platform to communicate and engage people in real-time. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Social Media Engagement for Business. Based in the Washington, D.C.,

Engagement 221

Engagement Social Media Consultant SEO 221

Waxing UnLyrical

MARCH 15, 2013

But when working on your social media policy, or crisis communications plan, getting buy-in from the legal department at the start is a much smarter way to go. In PR : Work as a community manager, or have a component of community management as part of your responsibilities? 9. “Wisely and slow; they stumble that run fast.”

Consultant 279

Consultant Flickr Policies Communities 279

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

Lurker 100

Lurker Consultant Metrics Journal 100

Waxing UnLyrical

JANUARY 3, 2017

About four years ago, I wanted to start doing custom holiday cards, featuring “Cartoon Shonali” and the Birdie, whom many of you may recognize as my homage to Twitter, because of how that particular platform introduced me to the wonders of the social space. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow.

Consultant 176

Consultant Training Banking Eventful 176

Waxing UnLyrical

MAY 2, 2011

If, say, you’re an entrepreneur and you put YOUR time and effort into a Facebook page, you want to know if it’s doing something good for your business. Most busy entrepreneurs are prone to asking, “Are my community building efforts on Facebook driving sales?” The same goes for investments of time and effort. Also reasonable.

Training 156

Training ROI Eventful Cost 156

Waxing UnLyrical

APRIL 29, 2013

As I said in my post, With the advent of social media and digital platforms, I’ve seen far too many practitioners—and, frankly, companies too, some of them quite large ones—get extremely excited over the SNTs (shiny new toys). Twitter Facebook Google+ LinkedIn Rewired PR: Neuroplasticity and Public Relations.

Press Release 206

Press Release Research Consultant Flickr 206

Waxing UnLyrical

DECEMBER 14, 2015

From its very start, I wanted Waxing UnLyrical to be a platform not just for my thoughts, but a showcase for unique voices from around the world. Five Observations Gained from Starting an Online Community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. cont) #amecsummit #measurepr. “See” you there!

Eventful 105

Eventful Analysis Banking Curation 105

Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. It’s leads & sales. Based in the Washington, D.C.,

Airlines 217

Airlines Metrics Banking Consultant 217

Waxing UnLyrical

JUNE 10, 2016

“Doing” Snapchat or any other platform. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) We have some really fun platforms and tactics around, and we should absolutely learn how to use them. and VR coming – absolutely.

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

JUNE 5, 2018

It can help make up for the loss of organic reach/engagement and open you up to the millions of daily users across platforms. So stay tuned to our Facebook page for more info. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting. See you next time!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. For more on content rules, check out this great book.).

Skills 188

Skills Communities Issues Education 188