Mindjumpers

APRIL 26, 2013

The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. The purpose of the topics is to drive conversations in a community.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

FEBRUARY 21, 2014

Listening allows you to follow key influencers as well as keep a close watch on your competitors every move. 2: Revealing your brand’s key influencers. Try to monitor these interactions by keeping a logbook on which key influencers engage with your brand across multiple channels before you choose your allies.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Context influences the way people understand expressions. Local Community Managers can monitor across social media channels for user-generated content with high relevance to amplify through the local brand channel.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

Feed 222

Feed Feedly News Meme 222

Mindjumpers

JULY 16, 2012

This means than when a company ends up in a crisis, the comments shared about a company on e.g. a brand’s Facebook Timeline will often dominantly be by people with negative experiences. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. Additionally, one of the most read and respected digital media visionaries, Brian Solis, suggest the idea about “Context is King” as a future tendency in managing Facebook brand pages.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

DECEMBER 6, 2010

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. No Facebook updates, videos or pictures. All of these celebrities have huge communities and therefore great influence. At least digital.

Social Media 220

Social Media Technorati Fashion Campaign 220

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes.

Activities 0

Activities Social Media Hashtag Campaign 0

Mindjumpers

OCTOBER 18, 2011

Tweet On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. Linking to your Facebook page in e-mail signature, newsletter, on website etc. When entering the Facebook page, it is highly possible that this is the first thing fans will go search for.

Posterous 228

Posterous Examples Engagement Brands 228

Mindjumpers

AUGUST 27, 2012

This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.

Activities 255

Activities Report Instagram Tools 255

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services. Tips On How To Gain More Impact In Social Media.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

FEBRUARY 17, 2011

The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. Most bloggers use social media like Facebook or Twitter to promote their blog and share content. - Girl power. source: Technorati.com ).

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

SEPTEMBER 9, 2010

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. Customers change, the needs of communities change, technology changes, social media changes, everything changes and is dynamic. And there is always the next new thing.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Engage your community. Say “I’m sorry”.

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

DECEMBER 3, 2010

However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Recently Jan Teerlinck wrote about a study of Chadwick Martin Bailey and iModerate Research Technologies that established email is still used most for sharing content. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

MARCH 4, 2012

This may also give you a chance to identity opinion leaders that influences consumer perceptions. . · Improve customer service efforts – identifying conversations will reveal perceptions of your brand and enable you to manage brand reputation as well as handling real consumer issues real-time.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

OCTOBER 5, 2011

We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. But here is a really cool community called LOOKK that connects young designers with consumers through an open social network. What is LOOKK? How does it work?

Communities 165

Communities Fashion Social Networking Small Business 165

Mindjumpers

APRIL 5, 2013

Context influences the way people understand expressions. How is it possible to put content in the right context if you’re communicating with hundreds of thousands, or even millions of people located in different countries with several different cultures and local trends influencing how they perceive a piece of content?

Facebook 162

Facebook Communities Activities Guidelines 162

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Facebook views everything published as “objects.”

Feed 234

Feed Feedly News comScore 234

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

OCTOBER 4, 2011

Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. For Nikon, a well meaning Facebook update was greatly misunderstood by a large number of fans. Do any of our facebook fans use any of the NIKKOR lenses? 1 update – 3,000 comments.

Communities 220

Communities Sentiment Social Media Travel 220

Mindjumpers

AUGUST 1, 2012

Like the second report, the third one is also based on collaboration between ComScore and Facebook. Furthermore, it states that retail was selected primarily because 86 of the Top 100 e-Retailers ranked by ComScore in Europe have a Facebook presence. Focus of recent study.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

APRIL 25, 2012

Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” A network that has been specified to match the company’s target groups through the choice of Gushers within the Gushcloud community. Similar Posts: BigMarker.com: Social Network for Communities.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

JULY 4, 2012

This is probably also why Facebook has just added mobile reach data to their insights, and you can read more about this in tomorrow’s post on our blog. Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Mindjumpers

JANUARY 25, 2012

She is especially interested in online communities and social media. As mentioned in last week’s post on Mindjumpers Blog, Search Plus Your World is currently the biggest talking point in the online marketing community. Search Plus Your World is already influencing the way everyone is thinking about their marketing.

Google 210

Google Discount Privacy Influencer 210

Mindjumpers

AUGUST 11, 2010

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. These (online) channels further ensure that you can monitor the stories and how they are spread and identify influencers.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

AUGUST 30, 2012

1) 95% of all Facebook wall posts are not answered by brands: As of October 2011, Socialbakers stated, based on their research, that only 5% of wall posts on brand pages receive an answer. In addition, 23% of Facebook’s users check their account five times or more each day. More than that may actually decrease engagement.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

NOVEMBER 15, 2012

It’s especially valuable for your brand to reach ‘influencers’, the celebrities of the social network. This is a difficult challenge that requires collaboration between strategists, content creators and community managers. Similar Posts: Integrated Marketing: Communicating One Big Idea.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

MARCH 7, 2013

The consumer journey is more fragmented than ever, and multiple touch points are influencing the consumer. The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed. We call it “The Social Newsroom”. First let’s look at why the social newsroom is important.

How To 249

How To System Skills Loyalty 249

Mindjumpers

OCTOBER 3, 2012

Social networks influence buying behavior. The infographic clearly shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world. Consumers go mobile.

Buy 268

Buy Social Media Retail Foursquare 268

Mindjumpers

MARCH 21, 2013

To get in this position, brands can target their communication to social influencers, who will speak in favor of their brand. The main reason for using the social influencers is that they have dedicated fans, audiences or followers, who they can influence with brand promotion within the influencers’ network.

Influencer 193

Influencer Guidelines Tumblr Reputation 193

Mindjumpers

OCTOBER 10, 2011

We feel that working with best practice as an infographic or poster is a great way to communicate best practice and make sure that you always keep your insights in mind when communicating on Facebook. Similar Posts: What Happens When Facebook Fans Engage With You [infographic]. A World Without Facebook [infographic].

Brands 229

Brands Posterous Influencer Engagement 229

Mindjumpers

JUNE 28, 2012

Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. How to Actively Use Facebook Post Insights to Improve Your Community Management. Social media personas.

Social Media 274

Social Media Influencer Report Groups 274

Mindjumpers

JUNE 19, 2012

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Last week, I wrote a blog post about Facebook’s new app center. More than 130 games on Facebook have over 1 million monthly active users. A small example.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

Mindjumpers

AUGUST 13, 2012

35% of retailers actually erased a customer’s question on their Facebook Page. Identifying, Understanding and Influencing Social Media Users [Infographic]. To draw out just a few important facts from the infographic: 60% of companies don’t respond to customers via social channels. Infographic].

Social Media 257

Social Media Brands Statistics Retail 257

Mindjumpers

JANUARY 15, 2013

But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. The possibilities of Global Pages, to create one global brand identity at one single page with customized local targeting, put one central point in focus: the value of local community management.

Authentication 279

Authentication Statistics Communities Trends 279