Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 139

B2B Social Media Strategy LinkedIn 139

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 98

Atlassian ROI Social Media Collaboration 98

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Make sure to include reputable sources when engaging in community fact checks.

News 71

News Social Media Airlines Collaboration 71

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. What is social media market research?

Research 143

Research Social Media Airlines Marketing 143

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 103

Social Media Management Questions Social Media HootSuite 103

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Do re-evaluate your ad copy and make sure it is still relevant in today’s social environment. Sometimes, you get sideswiped.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media 133

Social Media Social Media Management Marketing Brands 133

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 79

Guidelines Template Templates Social Media 79

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. No problem.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? It used milestones and pop culture events to create engagement. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. .

Social Media 112

Social Media Strategy Hotels Content 112

Firebelly

JANUARY 13, 2014

And despite its ties to being an integral part of American culture, it is still an event heavily trademarked by the NFL. However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no.

Communities 126

Communities Apple Eventful Resources 126

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. Social media in higher education is a perfect avenue for that. Advantages of social media in higher education.

Education 111

Education Social Media Tips Policies 111

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role.

Education 162

Education Examples Content Nielsen 162

Convince & Convert

MAY 3, 2017

Hire the wrong social media manager, and your business might be in trouble. Learn the most important traits and skills to look for when hiring a social media manager. The importance of a top-notch social media manager is growing as social’s role in marketing continues to expand.

Skills 126

Skills Social Media Social Media Management Analytics 126

Ignite Social Media

FEBRUARY 1, 2017

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Here are some things to keep in mind: Social media isn’t about what you want to tell people.

Eventful 60

Eventful Brands Content Upcoming 60

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. To hashtag or not to hashtag?

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Hootsuite

MAY 3, 2023

Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads? Slack communities are where people interested in a certain topic can come together to discuss the industry, ask questions, and swap advice or stories with other members.

Real Estate 94

Real Estate Tips How To Hashtag 94

Mindjumpers

OCTOBER 1, 2010

» What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community.

Social Media 279

Social Media Fashion Disqus Communities 279

Ignite Social Media

OCTOBER 13, 2017

Maintaining the security of your brand’s social media channels is something that isn’t always top of mind, but it should be. Yes, those links are all separate examples that keep social media managers up at night. Here are our top six tips for maintaining secure social media channels. Choose The Right Team.

Social Media 101

Social Media Social Media Management Notification Team 101

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Sprout Social

MARCH 9, 2023

What is corporate communications? Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Skills 109

Skills Template Templates Travel 109

Dave Fleet

OCTOBER 15, 2013

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), It’s like Carrie (pop culture reference, ahoy) – the poor innocent calendar gets pushed to the point where it breaks, and everyone thinks it’s evil.

Content 407

Content Review Social Media Software 407

Buffer Social

NOVEMBER 13, 2023

  The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. Amazon is the most obvious example of this with their invite-only sales , where customers effectively have to opt in for specific products on big sale events like Prime Day.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 120

Strategy Brands Content UGC 120

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 125

Case Study Study Project Creative Commons 125

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

DECEMBER 8, 2023

If one thing GenZ has proven is that they are connoisseurs of social media. GenZs are even considered much more woke when it comes to social injustice and once-alienated topics like sustainability, climate change, etc! It originated from popular culture and refers to individuals who conform to popular norms and stereotypes.

Fashion 52

Fashion Energy Trends Meme 52

Social Media Strategies Summit

SEPTEMBER 9, 2022

Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Adidas: Add Real-World Experiences. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. Use place Guides to spotlight specific locations important to your community. Sprout Social.

Examples 101

Examples Instagram How To Curation 101