Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Social media is one of the most powerful channels when it comes to brand visibility. With that being said, virtually every brand can benefit from a strong social media marketing strategy. ? Do people talk about you on social media?

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Next, a team has to be deputized to take ownership of the social commerce strategy.

UGC 40

UGC Content Authentication Curation 40

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SPEAKING AND TRAINING.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Experienced content marketers don’t “do” search engine optimization. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers.

Content 129

Content Marketing Cost Metrics 129

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 82

Strategy Marketing Report Resources 82

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Search Engines / SEO. Social Media / Social Networking. The Resources Mashup. Blogging / Writing.

Mashup 113

Mashup Resources RSS SEO 113

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

ProBlogger

JANUARY 30, 2013

I have no idea where I am and I don’t have any directions to get to the search engine, but I know I want to be there. This is where a lot of people become confused and assume that you cannot measure sales from content marketing or social media. For example, in your first month, you may be focussed on building a community.

ROI 40

ROI Content Buy Cost 40

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. “Audits are a key part of search engine optimization, allowing marketers to access the current state of the website in ways that identify any conflicts or inefficiencies for search engines.”

Review 190

Review Press Release SEO Engineering 190

Keyhole.co

FEBRUARY 17, 2023

Promote your brand on social media Social media is a powerful medium for increasing your business’s engagement and boosting sales. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. But what’s the right strategy to get it done?

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We believe in jumping onto social platforms before they are proven. We believe in risk.

Social Media 113

Social Media ROI How To Marketing 113

Diva Marketing Blog

JULY 26, 2012

Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Whittemore's post ) For me the two driving benefits of social media have always been: 1. Include search engine optimize key words in bio, board and pin descriptors. Neither of which am I.

Strategy 96

Strategy URL Message Boards Social Networking 96

Writtent Blog

JULY 24, 2013

And search engines love all that, so they rank you higher. Use social media, blog commenting, forum participation, events, and other techniques to grow your network and build lasting, valuable relationships. Create content for a specific community. Google rewards the people who deserve it. Grow your network.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 1, 2012

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social media has gotten past the hump.

Social Media 140

Social Media Hubspot Software Hosting 140

Tweaklibrary

APRIL 8, 2020

Zoom says all over the place—on its app, website, security white paper—that its video calls are “end-to-end encrypted,” but when @theintercept asked them about it they said: “Currently, it is not possible to enable E2E encryption for Zoom video meetings.” ” [link]. Trevor Timm (@trevortimm) March 31, 2020.

Privacy 22

Privacy Meeting Data Guidelines 22

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Viper Chill

DECEMBER 2, 2012

” Sarah Case, brand manager for Special K, said in a statement, “The value of positive endorsements on social-media sites is beyond compare, so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Viper Chill

APRIL 19, 2010

The best type of traffic for blogs is search engine traffic and mentions from other blogs. In order to get mentions on other blogs then you need to be focusing on being involved in the communities for that industry online and providing the very best content that you can. You can of course optimise specific pages on your site.

Adsense 77

Adsense How To Sites Forums 77

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. 76% of marketers share curated content on social media, the single biggest platform for distributing curated content. Social Sourcing. Your Community Is Key. Image Credit: Curata.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Search Engine Optimization (SEO). We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Search Engine Optimization (SEO). We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Statistics 219

Statistics Research Social Media B2B 219