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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

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8 Best Practices for Collaborative Blog Groups

Kikolani

Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

This includes GenZ and millennials in the age group of 16 to 34. Duolingo also has a Twitter account where they post branded GIFs and memes and participate in trending conversations. It features a relatively scandalous topic but goes deliciously well with Duolingo’s quirky persona. million YouTube subscribers.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event.

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Lowcountry and the Real Time Social Dining Experience

Waxing UnLyrical

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. and Oliver also warned us from the kitchen via Twitter that we’d need to save room for dessert.

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#SocialPR Spotlight: Danielle Heiny

Waxing UnLyrical

Since then, she’s made a concerted effort to get to know her fellow Virtuosos, and really works the course and private Facebook Group (you know what they say, it works if you work it). Social PR creates a sense of community, engagement, and empowerment which is a win-win for both parties. Hi, I’m Danielle Heiny.

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