Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Tired of no ROI and wasted time and money… look no further than Social Profit Factor!

Training 167

Training Communities Social Media Real Estate 167

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. It also gives you a consistent audience. your influencer’s.

Influencer 102

Influencer Marketing Collaboration ROI 102

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Podcasts also offer an unparalleled platform for brands to establish themselves as thought leaders in their respective industries. Brand credibility.

Brands 134

Brands Apple Cost Advertising 134

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. What is social media SEO?

SEO 159

SEO Social Media Strategy Hashtag 159

Sprout Social

FEBRUARY 2, 2023

#yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 108

Social Media Insurance ROI Meme 108

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. This information can be used to shape a data-driven strategy. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics.

ROI 78

ROI Strategy How To Marketing 78

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 97

Data Skills Meme Social Media Management 97

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. It also shows you have a growing community doing word-of-mouth marketing. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 96

Metrics Influencer Marketing Survey 96

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. It is clear that personalization and intuitive communication are important in marketing and are valued by customers.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. Use this information to stand out in your industry. The most views?

Buy 113

Buy Video How To Template 113

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Data reports. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Candidates are also interested in industry awards and recognitions. Case studies.

Strategy 130

Strategy Content Curation Press Release 130

Pam Moore

SEPTEMBER 23, 2016

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. Generate more leads and increase sales?

Data 60

Data Social Media Brands Authentication 60

Sprout Social

OCTOBER 4, 2016

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network. When and how often?

LinkedIn 77

LinkedIn Data Strategy Content 77

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat.

Report 129

Report Social Media Tools ROI 129

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. I like to achieve the highest ROI possible out of every minute I spend online. It's easy to get side tracked by all the geekdom in social.

Metrics 96

Metrics Social Media Marketing ROI 96

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. What is social listening?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. times more than those with digital suppliers.

B2B 114

B2B Influencer Brands Marketing 114

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans. Website traffic.

Strategy 127

Strategy Brands Hubspot Survey 127

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss.

B2B 92

B2B Press Release Apple Loyalty 92

Oktopost

JUNE 21, 2022

The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So-called “LinkedInFluencers” are a source of invaluable information and tips for B2B marketers, and the ROI on reading a few choice posts can be dramatic. Why is influencer marketing key for B2B?

Influencer 91

Influencer LinkedIn B2B Industry 91

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements. Engaging with comments lets you connect with your audience and build a community.

Metrics 52

Metrics Analytics YouTube Video 52