Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Be sure to post event updates and ask followers to join in.

Engagement 99

Engagement Tips Loyalty Metrics 99

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 107

Brands Sentiment How To Analysis 107

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. 78% of people wish they could have a text conversation with a business. Establish a Local Presence Within Your Community.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 104

Project Analysis Hashtag Sentiment 104

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

AUGUST 17, 2021

Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Their surges are often linked to a social event, like a Reddit post or Tweet.

Questions 113

Questions Sentiment Meme Trends 113

Pam Moore

APRIL 2, 2024

Content Creation and Optimization: AI-driven tools assist marketers in creating and optimizing content that resonates with their target audience, driving engagement and conversions. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 117

Strategy Brands Content UGC 117

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 71

Social Media Banking Brands Sentiment 71

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Social listening for brand sentiment. They’re rich sources of business intelligence. . Social listening for audience insights.

Skills 124

Skills Sentiment Team Press Release 124

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 125

Reputation Tools Brands How To 125

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. As Sarah explains, “My team creates a monthly PowerPoint that shares insights, ‘ah-has’ and provides a high-level view and volume numbers of what the community was talking about last month.

Strategy 116

Strategy Brands UGC Marketing 116

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Plus, social listening mines the web for conversations you wouldn’t otherwise know about. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China.

Brands 108

Brands Sentiment Conversation Hashtag 108

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Using hashtags relevant to your content, you can reach people interested in the same topics, hobbies, or communities as you.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Hashtags group together similar conversations to help people find content that matters to them.

Hashtag 115

Hashtag How To Guidelines Telecommunications 115

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

FEBRUARY 20, 2020

People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Event monitoring. Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Conversation. Lead generation. Performance.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch.

Marketing 104

Marketing Authentication Template Templates 104

Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. As you may know already, blogging is a quantity game. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 92

Brands Fashion Eventful Hosting 92

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know.

How To 121

How To Social Media Management Metrics Team 121

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors. Does it offer analytics and reporting?

Influencer 108

Influencer Tools Marketing Software 108

Sprout Social

APRIL 2, 2019

We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. We launched in our home base, Chicago, where the community did not disappoint. For Luka, it’s focusing on community and the universal appeal of content.

Sports 104

Sports Communities Sentiment Team 104

Buffer Social

JULY 20, 2022

“I just wanted to have an accessible community for any young woman from anywhere, with any background, to be able to join and have that community aspect for free,” she said. But no matter what the conversation revolves around, Ugne said members are always kind and helpful to one another.

Small Business 67

Small Business Influencer Exercises Meeting 67

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. It’s important for our entire organization to be aware of what fans, players and partners are saying about the NFLPA. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 117

Campaign Hashtag Analytics Metrics 117

Proactive Report

JULY 2, 2012

Offline events can be an excellent way to generate good content. Every time you hold a live event, or attend one, or speak at an event, make it do double duty and use it to produce content. Instead of just being a passive attendee, become an event reporter. Reporting on industry events. Produce your own events.

Eventful 64

Eventful Tips Content Sentiment 64

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. million messages throughout the month.

Strategy 141

Strategy Metrics Hubspot Retail 141

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. It looks forward and backward to help you understand what people think of your brand, why/where/how these conversations are happening, and how this should guide your future decision-making.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Booktok , for example, has become a flourishing online community. But you won’t be tagged in every conversation about your brand.

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Pixlee

JULY 20, 2020

While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . Influencers who are able to tap into their audience’s desire for a community right now are leading the way in brand communications.

Influencer 73

Influencer Trends Marketing Authentication 73