Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. Conversion. Conversions are key within that bracket. What you define as a conversion may vary depending on context, but in general the term will focus you in on sales, memberships, opt-in contacts (leads) and the like.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 112

Social Media Marketing Sentiment Influencer 112

The Realtime Report

MARCH 11, 2014

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health.

Conversation 94

Conversation Features Sentiment Tumblr 94

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. Maximize Conversions: A Strategic Bidding Approach According to ModernRetail , one of Reddit’s latest endeavors is the introduction of “Maximize Conversions,” an automated bidding strategy aimed at driving as many conversions as possible.

Features 91

Features Reddit CPA Metadata 91

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 108

Process Sentiment Analysis Applications 108

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 19, 2023

Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. This is a critical AI capability considering 44% of marketers, per The State of Social Media Report, use sentiment mining to understand customer feedback and improve how they respond to issues.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Conversions In 2024, conversions (purchases, signups, etc.)

Metrics 52

Metrics Influencer Sentiment ROI 52

SocMed Sean

MARCH 22, 2022

Over the last couple of years especially, much of the conversation has been in response to politics. However, there were still plenty of nonpolitical conversations to be had on Twitter. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 104

Engagement Tips Loyalty Metrics 104

Oktopost

FEBRUARY 26, 2024

As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sherrilynne Starkie

APRIL 6, 2013

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism.

Video 329

Video Sysomos Sentiment Insurance 329

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Click To Tweet.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 109

Project Analysis Hashtag Sentiment 109

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 65

Report Atlassian Brands Sentiment 65

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. 78% of people wish they could have a text conversation with a business. Establish a Local Presence Within Your Community.

Strategy 211

Strategy Marketing SMS Mobile 211

Keyhole.co

JANUARY 16, 2024

Tuning into competitive conversations The digital realm is full of people giving their opinions or experiences. Social Listening allows you to tune into conversations that matter. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. For Twitter, fans can submit with #chucktaylor, and Converse’s Tumblr has a dedicated submission form.

Communities 60

Communities Case Study Tumblr Campaign 60

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Social listening for brand sentiment. They’re rich sources of business intelligence. . Social listening for audience insights.

Skills 127

Skills Sentiment Team Press Release 127

BeingOptimist

AUGUST 8, 2023

Comprehending the significance of FTFY requires a delve into its origins, its application in our day-to-day digital interactions, and the cultural impact marked by this shift in communication and language-use. Similar to other acronyms such as LOL or BRB, FTFY emerged as a shorthand for a common phrase in conversation.

Posterous 75

Posterous Sentiment Forums Trends 75

Pam Moore

APRIL 2, 2024

Content Creation and Optimization: AI-driven tools assist marketers in creating and optimizing content that resonates with their target audience, driving engagement and conversions. Increased ROI: By optimizing campaigns and identifying the most effective strategies, AI helps marketers maximize their return on investment.

Strategy 78

Strategy Marketing Analysis ROI 78

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 122

Strategy Brands Content UGC 122

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. As Sarah explains, “My team creates a monthly PowerPoint that shares insights, ‘ah-has’ and provides a high-level view and volume numbers of what the community was talking about last month.

Strategy 121

Strategy Brands UGC Marketing 121