Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health.

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Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Millions of conversations happen on social media every day.

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Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing.

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Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand.

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Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

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Sentiment Analysis Patterns Price 102

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Be sure to post event updates and ask followers to join in.

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Convince & Convert

MAY 25, 2014

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher.

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Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Sprout Social

NOVEMBER 30, 2023

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

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Pam Moore

APRIL 2, 2024

Content Creation and Optimization: AI-driven tools assist marketers in creating and optimizing content that resonates with their target audience, driving engagement and conversions. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! Don't wait!

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Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Twitter Influential Steven DiMartino.

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Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. Meeting the right person with the right message at the right time is only getting harder. Luckily, AI is here to help.

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Social Media Strategies Summit

JANUARY 22, 2021

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. P2P Texting stats from Hustle.

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Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing.

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Sentiment Sysomos Crowdsourcing Visible Technologies 87

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. You’ll glean valuable insights and be privy to important conversations. Event tracking.

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Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

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Sprout Social

AUGUST 17, 2021

Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Their surges are often linked to a social event, like a Reddit post or Tweet.

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Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. Analyze conversation trends to stay aligned with your audience . What consumers think about your products.

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Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Social listening for brand sentiment. The conversation spread from Reddit to Twitter, YouTube and beyond.

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Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

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Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

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Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. This tells you about popular conversations and helps you gauge audience response.

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Sprout Social

AUGUST 3, 2021

But this year’s event looks markedly different from Rio and London. Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Still, fans all over the world are eager to tune into their favorite events with streaming services contributing to overall viewership.

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Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

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Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events.

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Project Analysis Hashtag Sentiment 108

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Even now, an online conversation could impact how people will perceive your brand for months to come.

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Survey Brands Sentiment Template 90

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China.

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Sprout Social

JANUARY 24, 2024

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations.

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Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. If you want to drill down into a less widely discussed topic or hashtag, you’ll want to figure out key terms to search for around those conversations.

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Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

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Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. are mentioned in larger conversations.

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Ignite Social Media

AUGUST 28, 2023

For example, a Twitch creator hosted a public event with product giveaways that got out of control. He is now facing charges in New York City for inciting a riot and unlawful assembly, and 65 people were arrested during that event, including 30 juveniles. Take a look: If you’d prefer to read instead, we’ve summarized below.

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Influencer Brands Travel Sentiment 78

Convince & Convert

AUGUST 29, 2017

Know Who Is Receiving More Positive (and Negative) Sentiment. By viewing the conversation around your industry topic across multiple social channels, from Facebook to Reddit, you can discern whether you or your competitors are defining and dominating the conversation from an earned social perspective. Click To Tweet.

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Compete Analytics Analysis Sentiment 161

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. Campaign tracking: If you’re running a marketing campaign or promoting a specific event or product on Instagram, hashtag analytics can help you track the success of your campaign hashtags.

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Convince & Convert

NOVEMBER 16, 2015

Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Event Marketing. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations.

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Keyhole.co

MAY 3, 2023

So what better way than to invite them in on a conversation? Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

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