Remove Conversation Remove Eventful Remove Sentiment Remove Social Networking
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Real-time marketing Brands can use social media monitoring to spot opportunities to join conversations and create real-time marketing content. As a social media manager, you should get to know your niche’s main thought leaders and influencers. The streams allow you to see the conversations happening in your industry.

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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 93
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Listening mailbag: Your burning questions answered with social listening

Sprout Social

Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? What do people want to know about crypto?

Questions 112
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Talkwalker’s social listening capabilities provide extensive industry coverage. Event tracking.