Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to generate revenue and create a consistent stream of income. How to Use Social Media to Sell More Products. Not everybody who’ll see your social media posts will be ready to buy.

Products 60

Products Social Media Affiliate marketing How To 60

Mindjumpers

JUNE 5, 2012

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Thousands of designs are submitted every week, and about 10 designs are chosen by a public vote and sold in the online shop.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. Disclose How Tweets Will Be Used.

Crowdsourcing 155

Crowdsourcing Twitter Case Study Activities 155

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JANUARY 29, 2020

We asked our Sprout community on Twitter and LinkedIn what they want to tackle in the upcoming year and gathered the resources they need to knock out those resolutions. So it’s little surprise marketers resolve to make more time for professional development and grow their expertise in things like mastering video on social.

Crowdsourcing 76

Crowdsourcing Marketing Social Media Management Knowledge Base 76

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. The following is a transcript of our conversation. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Augment transparency, accountability and communication efficiency. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Future of Social Media?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Brands 112

Brands Sentiment Conversation Hashtag 112

Rebekah Radice

JUNE 8, 2017

Social Media Mastery: A Comprehensive Guide to Strategic Growth. Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today!

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. What are Instagram eCommerce tags?

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation. With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. These days, a lot of companies handle customer service via social media. They use social media to promote their rewards program and get new customers in the door.

Loyalty 87

Loyalty Brands How To Discount 87

Waxing UnLyrical

DECEMBER 24, 2010

You could say that in addition to being a great story teller, he was the ultimate crowdsourcer. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Pixlee

APRIL 27, 2020

Crowdsource topics, themes, and content. Right now, consumers are looking to brands to lead, build community, and add value beyond selling. Whether you’re discovering a new channel, you can find new facets of your community to engage. There’s no shame in asking your audience. Digital to Win. digital event.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Social Media Strategery

JANUARY 5, 2012

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. So, what was fueling the social conversation? According to data from Topsy , there were 1.5 Movember participants! Movember Introduces The Moscars.

Case Study 138

Case Study Study Sysomos Crowdsourcing 138

Pixlee

FEBRUARY 4, 2018

It is especially effective when used in visual e-commerce—where customers can shop directly from photos on social media platforms. The goals for the platform were to increase conversions and order value, and to improve the overall authenticity of the Gaiam site. Gaiam found that customers were 2.2x

UGC 65

UGC Brands Content Crowdsourcing 65

Twist Image

FEBRUARY 21, 2012

It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't be so presumptuous as to assume that the marketers can both control or lead the conversation, can we? the consumer does.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. No long term engagement, or continued input through social media channels. then Twitter.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 117

Social Media eBook Strategy Consultant 117

Rebekah Radice

JUNE 8, 2017

Social Media Mastery: A Comprehensive Guide to Strategic Growth. Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today!

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Bare Feet Studios

JANUARY 24, 2012

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. We are putting social media to a test. All of that is the same this year, however HILT is adding several social media options. Mana Foods.

Social Media 100

Social Media Hosting Buy Flickr 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Bare Feet Studios

OCTOBER 4, 2011

This post title was crafted for me inadvertently by Mike McClure, in a tweet he posted with information about a conversation I will be leading this Thursday in Detroit. It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community , with the venue provided by ePrize. “This is not a drill.

Crowdsourcing 77

Crowdsourcing Energy Case Study Eventful 77

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Communities 131

Communities YouTube Engagement How To 131

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 Enable open and transparent communication! Crowdsource white papers and presentations! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

ProBlogger

JUNE 29, 2017

But hang on, didn’t all the conversation move from our blog comments to Facebook? Well, yes, that’s where a lot of conversation is happening because that’s where a lot of our audience hangs out now, somewhere among the 1.28 That’s where the conversation and community is happening and it’s something you can easily create for your blog.

Groups 54

Groups Groups Facebook Blogger 54

Net-Savvy Executive

APRIL 26, 2011

It's the social media water cooler , where there's always something interesting but rarely anything I can't afford to miss. Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Our local TV stations are on their social media games.

Eventful 93

Eventful Twitter Radian6 Back channel 93

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. In a sea of “me too&# books about social media, Cognitive Surplus stands out as about so much more. Who we are.

RSS 118

RSS Collaboration Social CRM Consultant 118

ProBlogger

MAY 1, 2014

This is a guest contribution from Kerry Jones of CopyPress Community. Don’t forget a recording device to capture the conversation and a notepad for taking notes. Interactive/Crowdsourced. Use social media to crowdsource questions or host a live Q & A session with the interviewee.

Hosting 52

Hosting Tips Crowdsourcing Template 52

Stay N' Alive

MAY 3, 2011

Needle goes above and beyond just the traditional, detect-if-the-user-is-idle chat approach and instead uses social media to improve the experience. Each customer has the ability to associate a social networking account, and in doing so they get special benefits. Focus on true conversions.

Apple 92

Apple Crowdsourcing Social Networking Microsoft 92

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Social Media Strategery

SEPTEMBER 2, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Does Government 2.0 But, we’re also going to hear lots of stories about social media bans, offices still using IE 6, and information silos. Government 2.0

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Committee 77

Sprout Social

SEPTEMBER 1, 2022

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Cultivating community is crucial for your channel’s long-term growth. Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty.

YouTube 114

YouTube Brands Communities Video 114