Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Partnering Up.

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Crowdsourcing B2B Social Media Retail 136

Firebelly

OCTOBER 29, 2012

By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. Hurricane Sandy: NYC tweets, Instagrams, and crowdsources an unfolding disaster.

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Social Media Crowdsourcing SMS Instagram 193

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. Disclose How Tweets Will Be Used.

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Crowdsourcing Twitter Case Study Activities 153

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. The following is a transcript of our conversation. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games' I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

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Crowdsourcing Collaboration ROI Meeting 219

Sprout Social

JANUARY 29, 2020

We asked our Sprout community on Twitter and LinkedIn what they want to tackle in the upcoming year and gathered the resources they need to knock out those resolutions. Community, community, community. Looking to build more community? Start here: Facebook group marketing: how to build your community.

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Crowdsourcing Marketing Social Media Management Knowledge Base 75

Mindjumpers

AUGUST 3, 2012

Augment transparency, accountability and communication efficiency. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example).

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

The Realtime Report

JANUARY 29, 2017

Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research. “We’ve made something utterly unique–a way to combine stories and CO2 data that puts communities in charge of their own climate records,” said Drapkin. Community Investigations.

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Crowdsourcing Communities Collaboration Aggregator 70

Rebekah Radice

JUNE 8, 2017

Product development crowdsourcing. This is fantastic for brand involvement and sense of community. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. Anything more hurts your conversion rate. Higher brand awareness. New emails and leads.

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Crowdsourcing Facebook How To iPad 138

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

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Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

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Brands Sentiment Conversation Hashtag 111

Direct Marketing Observations

FEBRUARY 5, 2010

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. Be part of the conversation. Where are the conversations? What’s great about this list?

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Social Media Case Study Crowdsourcing Hashtag 177

Waxing UnLyrical

DECEMBER 24, 2010

You could say that in addition to being a great story teller, he was the ultimate crowdsourcer. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. What an interesting bunch of people he brought together. Click here to try reconnecting the live stream. |

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Crowdsourcing Creative Commons Postrank Class 216

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Pixlee

APRIL 27, 2020

Crowdsource topics, themes, and content. Right now, consumers are looking to brands to lead, build community, and add value beyond selling. Whether you’re discovering a new channel, you can find new facets of your community to engage. There’s no shame in asking your audience. Digital to Win. digital event.

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Eventful Engagement Brands Crowdsourcing 61

Rebekah Radice

JULY 5, 2018

Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy.

Products 120

Products Social Media Affiliate marketing How To 120

Social Media Strategery

JANUARY 5, 2012

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Accept and embrace this fact now and your communities have a much better chance at succeeding. It doesn't work like that.

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Collaboration Wiki Yammer Policies 139

Techipedia: Tamar Weinberg

MARCH 1, 2011

You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind. Don’t be afraid to let the interactions take you into a personal relationship, and you shouldn’t just walk away from a conversation when it’s starting to get good.

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Social Media Crowdsourcing Survey Communities 234

Convince & Convert

DECEMBER 5, 2013

So, what was fueling the social conversation? While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. Movember participants!

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Case Study Study Sysomos Crowdsourcing 136

Pixlee

FEBRUARY 4, 2018

The goals for the platform were to increase conversions and order value, and to improve the overall authenticity of the Gaiam site. Glossier uses social media to engage with customers, crowdsourcing ideas for future products and cultivating a community of loyal brand advocates. Goorin Bros. Goorin Bros.

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UGC Brands Content Crowdsourcing 65

Twist Image

FEBRUARY 21, 2012

If "markets are conversations," as The Cluetrain Manifesto says, then we can't be so presumptuous as to assume that the marketers can both control or lead the conversation, can we? Were consumers really, ever in control of the brand at any point or were they merely able to communicate how they feel? crowdsource.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Build a community. A loyal community of followers will do a lot of the work for you. Provide stellar customer service.

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Loyalty Brands How To Discount 87

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. Metagovernment is alive and well. Meaning, short viral spiked events, then over. then Twitter. Stjornlagarad. In English.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Rebekah Radice

JUNE 8, 2017

Product development crowdsourcing. This is fantastic for brand involvement and sense of community. These contests are great for generating engagement, good marketing, and crowdsourcing information. Crowdsource Contest. Anything more hurts your conversion rate. Higher brand awareness. New emails and leads.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Communities 130

Communities YouTube Engagement How To 130

Bare Feet Studios

OCTOBER 4, 2011

This post title was crafted for me inadvertently by Mike McClure, in a tweet he posted with information about a conversation I will be leading this Thursday in Detroit. It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community , with the venue provided by ePrize.

Crowdsourcing 77

Crowdsourcing Energy Case Study Eventful 77

Rebekah Radice

JULY 5, 2018

Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy.

Products 60

Products Social Media Affiliate marketing How To 60

ProBlogger

JUNE 29, 2017

But hang on, didn’t all the conversation move from our blog comments to Facebook? Well, yes, that’s where a lot of conversation is happening because that’s where a lot of our audience hangs out now, somewhere among the 1.28 That’s where the conversation and community is happening and it’s something you can easily create for your blog.

Groups 54

Groups Groups Facebook Blogger 54

Net-Savvy Executive

APRIL 26, 2011

Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Not much) official communication. It's interesting to see that NWS is experimenting with crowdsourcing storm reports via Twitter. I won't say that Twitter is only good for events.

Eventful 93

Eventful Twitter Radian6 Back channel 93

ProBlogger

MAY 1, 2014

This is a guest contribution from Kerry Jones of CopyPress Community. Don’t forget a recording device to capture the conversation and a notepad for taking notes. Interactive/Crowdsourced. Use social media to crowdsource questions or host a live Q & A session with the interviewee. Let me know in the comments below.

Hosting 52

Hosting Tips Crowdsourcing Template 52

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty.

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Tools Tips Marketing Social Media 277

Convince & Convert

AUGUST 11, 2011

(they also need a Phoenix-based Community Manager ). So, I want to crowdsource some blogger recommendations, and needed to build a landing page design to capture those suggestions. Then, you are given a small piece of code to insert into the thank you page that appears after your conversion event (in my case, a form submission).

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Crowdsourcing Syndication Blogger WordPress 115

Stay N' Alive

MAY 3, 2011

Focus on true conversions. Crowdsourced Sales using Pincushion. Using pincushion as a community just for your employees you can encourage all your employees, or just your sales people to focus on conversions, and reward them for their success based on factors your brand has set.

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Apple Crowdsourcing Social Networking Microsoft 92

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. Convene, converse and collaborate. You're still staring at a screen, but at least you're interacting.

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RSS Collaboration Social CRM Consultant 118

ProBlogger

FEBRUARY 9, 2012

But the process of working with readers on your posts—crowdsourcing the icing for your blog post “cake”—can also boost the sense of community, collaboration, and engagement around your blog. ” You don’t need to cover off every aspect of the post’s topic in order for that post to be “good.”

Products 42

Products Crowdsourcing Blogosphere Blogger 42

Buzz Marketing for Technology

JULY 11, 2008

Much of this stuff is standard across any kind of online community, and I don’t claim to be very original in any of this. Even online networking fanboys like me appreciate that to get trust in a community, you have to meet one another face to face first. Have a conversation about it. Identify who might be interested.

Wiki 150

Wiki Collaboration SocialText Wikipedia 150

Sprout Social

SEPTEMBER 1, 2022

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Cultivating community is crucial for your channel’s long-term growth. Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty.

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YouTube Brands Communities Video 113