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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. Less is more.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The agreement sees the two national organizations exchange ownership of 41 community and commuter newspapers and then shutter most of them, but it’s the fault of industry disruption according to the news release announcing the deal. They even like to see the local advertisements. But there’s the rub. Where’s the reader value?

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Test and use different types of content to see what creates the most engagement.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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Social media moderation: How to respond to world events

Sprout Social

Adjusting content or moderating online conversations can make or break a brand. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Test and use different types of content to see what creates the most engagement.