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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. Voice depictions to guarantee a consistent tone of voice, no matter who shares content via each account. And creating a holistic social media strategy becomes a serious headache.

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How to Create Great Content for Video Marketing: Tips and Inspiration for You

agora pulse

Online video marketing platforms allow you to quickly create high-quality content in minutes. I’ll show you how to think strategically about the content you’ll produce, and what types of video to create. How to Create Engaging Videos for Your Social Media Content Marketing. This where educational content plays an important role.

Video 158
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Focus on community engagement.

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7 Top B2B Social Media Trends

Oktopost

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

B2B 117
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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Does your company have a process in place to check against bad info in all internal and external communications. Poor Content Don’t let ChatGPT do your homework for you. This will evolve and improve over time.

Training 156
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The role of artificial intelligence in business in 2024

Sprout Social

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Deep learning, on the other hand, uses neural networks to learn and adapt to new data patterns with little to no human input. Content generation AI is also impacting content creation and the way we write.

Patterns 116
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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.