article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Deep learning, on the other hand, uses neural networks to learn and adapt to new data patterns with little to no human input. Content generation AI is also impacting content creation and the way we write.

Patterns 119
article thumbnail

Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Start by gathering information about your target audience such as age range, gender, education, location, and interests.

article thumbnail

Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Poor Content Don’t let ChatGPT do your homework for you. ChatGPT typically writes content that’s overly verbose, formal, and with specific turns of phrase that human writers tend not to include.

Training 151
article thumbnail

Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan. Develop an eye for design.

article thumbnail

7 Top B2B Social Media Trends

Oktopost

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

B2B 117
article thumbnail

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

Report 121
article thumbnail

How to craft an effective AI use policy for marketing

Sprout Social

In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently. Plus, it securely enhances operational efficiency across the organization.

Policies 107