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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

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Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. With our community’s help, we put together an ultimate list of content curation sources across multiple industries.

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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

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UK fashion influencers redefining style

Sprout Social

Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad. GetReadyWithMe videos are a staple content type for fashion influencers, but Lebajoa adds a unique twist. She was appointed as Head of Editorial Content of British Vogue in October 2023.

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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The model is convenient, but it’s far from perfect.

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How COVID-19 has changed social media engagement

Sprout Social

To see how Optimal Send Times can take the guesswork out of adjusting your content calendar, test out a free 30-day trial of Sprout Social. As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Updates to Twitter times to post. rather than 7 a.m.

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Here Are 9 Ways That AI Will Change Marketing

BeingOptimist

Learning through the use of AI in marketing is among the most effective tactics; it is an alternative to education obtained through online learning websites. The model is then able to make predictions on new, unseen examples based on the patterns it learned in the training data. Optimize content.