Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. LinkedIn has been used as another outlet to communicate these changes to all of the colleges’ students and alumni alike. Setting up LinkedIn Pages for schools. Why consider a separate college Page? Job function.

Education 102

Education LinkedIn Hashtag Communities 102

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. Creative content 101. On the bottom of the pyramid sound – Adam.

Education 84

Education Marketing Reddit Class 84

Ignite Social Media

SEPTEMBER 18, 2023

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

Brands 110

Brands Content UGC How To 110

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 123

Strategy Brands Content UGC 123

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

Strategy 131

Strategy Content Curation Press Release 131

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. The first step to using Facebook to communicate with your followers is to create a Facebook Page for your government agency. Test and use different types of content to see what creates the most engagement.

Communities 130

Communities Engagement Facebook Authentication 130

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. How people perceive your brand depends a lot on the content you put out into the world. Social media in higher education is a perfect avenue for that. Advantages of social media in higher education.

Education 111

Education Social Media Tips Policies 111

Laurel Papworth

SEPTEMBER 30, 2022

for Metaverse including startups, Education (Nurturing/Mentoring) and Commerce. There’s been a lot of discussion in the Metaverse community about government regulations and self regulations and things like that. 00:04:44.460] Coming back to the education part. The Korean Government announced their Digital New Deal 2.0

Education 59

Education Strategy Virtual World Startup 59

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. 4 brands elevating their cannabis social media content. Weed For Black Women.

Social Media 88

Social Media Brands Content Guidelines 88

Social Media Strategies Summit

JULY 14, 2022

A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I also sit on the board of a music education charity in the UK called The Voices Foundation , which is hugely rewarding. Leveraging your community of students or employees can be very powerful!

Education 205

Education Case Study Overview Upcoming 205

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Beyond posting great content, social media is also a listening tool. How do you use social media to learn what your audience is interested in to inform the type of content you share? Image Source: U.S.

Engagement 149

Engagement Communities Video Tourism 149

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands. Episode Summary. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms.

Social Media 91

Social Media Content How To Meme 91

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

Communities 100

Communities Content Marketing Community building 100

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

YouTube 139

YouTube Trends Strategy Content 139

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. “It They also ask applicants to provide a handful of content examples too.

Collaboration 226

Collaboration How To Education Team 226

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. Ring lights, camera (or, phone), action. Finally, it’s limiting.

Video 93

Video Film Content How To 93

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). Here are five brands that do an exceptional job of educating their audience, which then drives purchase. It’s time-consuming.

Education 126

Education Engagement Brands Delicious 126

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

Content 143

Content Metrics UGC Conversation 143

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Back in January, I decided to expand my content and begin writing a weekly blog post on the entrepreneurship topic.

Communities 135

Communities Price Groups Groups 135

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Content 113

Content Marketing Loyalty Findability 113

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. ChatGPT Price : Free (for now).

Process 109

Process Tools Content Price 109

Pam Moore

AUGUST 14, 2017

Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? 5 foundations for success to curate and create content even on a super tight budget!

Curation 156

Curation Training Content Small Business 156

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. We can communicate how, when and where we want… and so can our audience. You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn. You Do NOT Own Your Audience.

Content 78

Content Authentication Training Template 78

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The Importance of Education Before Promotion.

Communities 138

Communities GPS How To Social Media Management 138

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience.

Social Media 121

Social Media Tips HootSuite Marketing 121

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

Social Media 109

Social Media Content How To Hotels 109