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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn. Here are tips to make sure you can outsmart social media search and get in your audience’s feed.

Hashtag 152
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Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media. But the big miss in many cases is social media staffing.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. 3 social-first fashion trends that made waves in 2021. outfits #fashion #friends #learnontiktok. ?

Retail 122
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Understanding the ROI of Sprout Social

Sprout Social

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor.

ROI 99
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TikTok challenges: what they are and why they’re great for brands

Sprout Social

Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. Similarly, community challenges are more niche and speak to a smaller set of creators versus the entirety of TikTok. Sure, some industries like beauty and fashion lend themselves to challenges more than others.

Brands 107
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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Fashion 248
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.