Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Read it aloud a few times to see how it sounds.

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LinkedIn Badge Project Comments 279

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Newsletter Handbook Virtual World LinkedIn 144

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I couldn’t believe it, given how many video assets a professional sports team has.

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Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Building my first online community 4. Interviewed a roller derby team I’m not tagging anyone because the links would take too much time. The birth of my daughter (May 6th due date) 2.

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Meme Blogger StumbleUpon MySpace 100

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. I’ve worked with this team before on the Social Media Success Summit earlier this year. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

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SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. Adding a Twitter field to your contact records is only a start.

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Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

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Metrics Strategy How To Tourism 132

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. No idea what a Hoosier is. Definitely. Safe travels.

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JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

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Content Marketing Consultant Social Media 125

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JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? This makes no sense.

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Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

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Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

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JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up.

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Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

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MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. The way Donovan McNabb hates T.O. Comment away!

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Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Social Media Strategy Apple iPhone 114

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

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Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 10, 2010

“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. But, the current system is just the beginning.

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Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. You’re thinking that I’m crazy.

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

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Social Media Strategy Review Consultant 119

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic.

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Convince & Convert

JUNE 3, 2010

Why do Cleveland teams get involved in ridic. link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. link] jaybaer The measure of a man (or company) isn't how they handle themselves when times are good, but when times are bad.

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AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way. It’s in our DNA.

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Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] jaybaer Yes indeed.

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Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense?

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Questions Social Media Consultant Education 161

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. is my vote. is my vote.

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Upcoming Project News Social Media 125

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

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Social Media Strategy Consultant B2B 150

Convince & Convert

JULY 20, 2010

Very helpful as our company moves forward with our plan for Social Media. looking to learn more and share my knowledge with the team here. Ive founded 5 companies, and spent 15 years running digital marketing agencies. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article!

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Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. As such, it’s something that I really think the digg team should rethink, especially as the quality of stories decline.

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Digg Sites News API 100

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Companies must also uphold privacy laws. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. I found myself facing a room full of blank stares.

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Convince & Convert

MARCH 10, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Convince & Convert

MAY 25, 2010

This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too! Sandi McCann Jay — this is great.

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Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. All of us have influences.

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Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

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