Jeff Esposito

MAY 13, 2013

This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below: When looking at community building, what is in it for the end-user? Is it: unique experiences. exclusive content. What say you? What is your golden key?

Community building 40

Community building Discount Communities Social Media 40

Jeff Esposito

NOVEMBER 19, 2012

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Robinson cuts straight through the crap and delivers community managers with a useful guidebook for them to follow. You are an executive pondering the value of social communities.

Loyalty 44

Loyalty Review Communities Social Media 44

Jeff Esposito

MAY 6, 2013

The same holds true for the community, by interacting with others in the Vegas community, the CEO thinks innovation and rejuvenation can happen. Community Building Company Company culture growing business Tony Hsieh Zappos' Sounds crazy right? What do you think? Do you bump into your coworkers enough? Image: time_anchor.

Community building 46

Community building Project Communities Company 46

Jeff Esposito

AUGUST 15, 2012

It is perfect for brand or community managers looking for ways to help build up a strong community that will share your brand’s message. Having a kick ass community without a sexy product – this proposed panel will feature Mike Schaffer, Ms. Cantwell and Jeremy Hicks.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

DECEMBER 3, 2012

As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. In this poorly written missive, it came to light the CSC allows its local affiliates to call themselves one of three names (Gilda’s Club, The Wellness Community, or Cancer Support Community). Terse in tone. “I

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. Why should they come back to your website or community? You don’t have to answer that now. What value does your story have to the audience? For a company.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. Facebook and the social media echo-chamber have failed the small business community in how to use the platform.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 1, 2013

It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. Getting Your Community Party Started – Mike Pace does a great job breaking down getting a community going. This has been one hell of an exciting week.

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

APRIL 3, 2013

Last week I was asked by Adam Cohen to speak for five minutes on a key takeaway from SXSW for the third annual Austin2Austin put on by F leishman Hillard and the Community Roundtable.

Conference 39

Conference Communities Influencer Company 39

Jeff Esposito

OCTOBER 17, 2012

However, I am very humbled and proud to announce that I’ve been named one of three finalists for Community Manager of the year… Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. Oracle (@Oracle) October 16, 2012.

Vocus 40

Vocus Conference Meeting Communities 40

Jeff Esposito

JULY 12, 2012

While giving the presentation, I realized that the messaging applies to more than the NPO community. Once you have that, head over to the social side and plan out how you’ll grow a community from there. Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media.

Social Media 43

Social Media Communities Organization Examples 43

Jeff Esposito

AUGUST 1, 2011

On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

Focus Group 43

Focus Group Groups Groups Social Media 43

Jeff Esposito

FEBRUARY 23, 2012

Community vs. Social: Does It Matter What You Call It? – One of the biggest arguments that I see among peers is on the topic of community management. Can a community be hosted on a social site, or is social just a platform to expand a community. It’s a great read and sheds some light on predictive data analysis.

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

JULY 13, 2012

Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social” – are you a stressed out community manager? Not only is it filled with great content, but I dare you not to laugh in the intro. Double dog dare you even. Are you ready to bang your head thorugh your desk?

iPad 39

iPad Brands Travel LinkedIn 39

Jeff Esposito

JANUARY 4, 2013

Community Manager Will Not Be The Most Hired Position Of 2013 – this post is a 2013 prediction post that has one area that I truly agree with as the term community manager has went from functional to buzz word. I can say that I have drank in five of the city on the list and can vouch for their beverage prowess.

Trends 36

Trends Meeting Communities Review 36

Jeff Esposito

MAY 18, 2012

Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post. In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space.

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Sample Samples Upcoming Curation 30

Jeff Esposito

NOVEMBER 16, 2012

I spent the past two days at Oracle’s School for the Socially Gifted conference where I was nominated as one of the finalists for community manager of the year. Get Off Your Ass; Identify Your Own Influencers – do you know who influences your community? How was your week? If not, peep out this post.

Vocus 39

Vocus Content Facebook Conference 39

Jeff Esposito

MAY 1, 2013

This holds true for customer service, social media or community managers. Out of these questions, there are more than likely a number that occur more than others. For those of you having to answer those questions over and over again, the activity can wear on you. We’re human and repetition can be a drag. So what do you do?

FAQ 47

FAQ Video Questions Social Media 47

Jeff Esposito

APRIL 8, 2012

While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son.

Case Study 45

Case Study Study Sample Samples 45

Jeff Esposito

DECEMBER 30, 2010

Now instead of dollars and cents, he looked at how we all give back to our communities. Last week my friend Danny Brown posted on the ROI of social media. After dwelling on it for a week or so, here’s how I plan on reinvesting into all of you. I appreciate you coming to this site whether its your first or 50th visit.

ROI 28

ROI Communities Social Media Sites 28

Jeff Esposito

JULY 8, 2011

How to engage and consult your community online -. How to Engage & Consult Your Community Online. Me and the mustard – This post from Geoff Livingston puts the spotlight on the “me” and “I” in social media. Are you overusing the condiment? View more presentations from Bang the Table.

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

JUNE 17, 2011

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. In this post from my favorite community manager out there, Janet Aronica , you can get a sense and an education on the topic from her top 10 tips. Enjoy this week’s edition of Five for Friday.

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Over the years, this community bloomed and millions of people connected with the company across the globe. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 What’s next for me?

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Over the years, this community bloomed and millions of people connected with the company across the globe. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 What’s next for me?

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

OCTOBER 28, 2010

As a result of joining a brand community indicate how much you agree with these statements. 47% Joining brand communities. There is no question that brands are jumping on the social media bandwagon in record numbers. The question is what does it mean for the folks who fan, follow, friend or engage them?

Brands 30

Brands Study Social Media Communities 30

Jeff Esposito

JULY 11, 2011

If this is important to you and your company, create and share relevant content with your community on a regular basis. Thought Leadership – social media is a great platform to be seen as an industry leader. Content creation is something that you might devote four to five hours a week on if you post a few times a week.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JANUARY 30, 2013

2) Make it relevant – customers in your community want to know that you are relevant. Your ideas of kick ass content might be different from theirs. So keep up to current events and share information that is timely.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

DECEMBER 8, 2010

If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. Marketers are chomping at the bit to gain ownership or decision rights within the space.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JUNE 20, 2011

Please note that these orders need to be given in a political way (See Ability to Communicate above) – King Tut. Community Organizer. Building a community both internally and externally is an essential responsibility for the social media lead.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

JUNE 27, 2012

Thinking Strategic About Social Business – The Community Roundtable. Michael’s deck on social business is embedded below, you can also click here form a review of his book on social business. View more presentations from Michael Brito. What do you think? Is social business around the corner? Is it a fad?

Embedding 47

Embedding Study Review Influencer 47

Jeff Esposito

JULY 1, 2011

Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas. The title is very hot right now and some even state that it might be dead, I for one disagree, and think we can all learn a lot from this savvy community manager who has held the title since 2006.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

FEBRUARY 25, 2013

I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. No company got as much bang for the buck during the Super Bowl as the cookie company with Dunking in the Dark. Chobani – if you thought I only looked at junk food, you would be wrong.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

JULY 29, 2011

Brands and Consumers Create Value Together – do you have a customer-facing community or have you participated in a company’s community? Have a good one and I’ll catch you on Monday, until then here’s this week’s edition of Five for Friday.

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Posterous Collaboration Hashtag Price 33

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 29, 2012

Does your community have lurkers? Indiana High School Student, Expelled For Tweeting Profanity – I am not going to lie but I don’t understand the world that we are living in. Seriously how can you expel a kid for cussing in a Tweet? What Should You Do With Your Lurkers? If so, you might want to peep out this post.

Lurker 40

Lurker Foursquare Social Networking Communities 40

Jeff Esposito

OCTOBER 29, 2010

Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? So if it were to go poof, so does your community. Look at a community like Starbucks’, sure they mix social media into the toolset, but My Starbucks Idea is their site. I am of the mindset that it isn’t.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

DECEMBER 16, 2010

You’ve helped us see that the work we’ve been doing in the social realm for the past two plus year are resonating with the community at large. We’re very happy that you’ve chosen our company for your marketing materials and the Tweet made our week.

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ROI Metrics Questions Team 41