Writtent Blog

JULY 4, 2013

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog.

Examples 104

Examples Hubspot eBook Template 104

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

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ROI Case Study Bazaarvoice Klout 191

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

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Conference Marketing Education Hubspot 60

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! Overall that’s about a $150 prize package.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! Overall that’s about a $150 prize package.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Run Engaging Influencer Marketing Campaigns. Practice Actionable Social Listening.

Strategy 52

Strategy UGC Brands Apparel 52

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Content marketing demands the right context – so you’ve got to know when to redirect your time, and how. Really successful content marketing brands aren’t just blogging anymore. Create Often.

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Content Hubspot Curation Survey 95

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” HubSpot Editorial Calendar. Pricing starts at around $3.00

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SocialCast Tools Price Collaboration 111

Writtent Blog

APRIL 16, 2013

Nearly all writers and marketers struggle with writing great titles at some point in their careers. speak directly to the target market. Sensationalism: According to HubSpot , big claims and wacky ideas pique readers’ curiosity. Content Marketing Institute explains the importance of keywords and using the right words.

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Hubspot Social Media Management Flickr eBook 104

Writtent Blog

JANUARY 23, 2015

It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Corey Eridon at HubSpot writes that “the product or service isn’t what makes a lead want to be your customer–it’s a solution to their problem that people care about.”

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Hubspot Research Class eBook 40

ProBlogger

MAY 16, 2012

Marketers have long used the power of celebrity endorsements to motivate their target audience to take action and buy their products. Derek’s feature box promises to give you psychology-based marketing advice in exchange for your email address. They can easily imagine more Tweets, more comments, and more money. The bottom line.

Hubspot 42

Hubspot eBook Apparel Journal 42

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

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Social Media Hubspot B2B Marketing 229

Writtent Blog

NOVEMBER 17, 2023

A great example of this is HubSpot, an internet marketing software company. HubSpot’s blog covers everything from email marketing to SEO to landing pages to analytics, and they’ve written plenty of ultimate guides for a wide variety of subtopics, which they offer as free resources in exchange for email addresses.

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FAQ Case Study Hubspot eBook 98

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. Note about SEO : One of the great things about marketing with content is the inherent SEO value of all that content. Enter downloadable resources.

Content 98

Content Hubspot Curation Case Study 98

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 244

ProBlogger

SEPTEMBER 24, 2018

Inbound Marketing book. My name’s Darren Rowse, and I’m the blogger behind problogger.com, a blog podcast, events, series of ebooks, and courses, all to help you start an amazing blog that’s going to change the world in some way, make people’s lives better, but also hopefully be profitable for you. Carolyn Edlund’s Directory.

Directory 28

Directory Blogger Collaboration Course 28

Writtent Blog

AUGUST 17, 2016

According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. Action : Encourage them to download your free eBook that explains exactly what to do to increase their blog traffic. Discussion question: Encourage commenting and start a conversation. How To” Headlines.

Examples 40

Examples SEO Screencast Blogger 40

Writtent Blog

FEBRUARY 24, 2014

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors.

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Marketing Content Hubspot Education 109

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. These leads are more commonly known as Marketing Qualified Leads (MQLs). Publish downloadable gated content like ebooks and whitepapers. Interested?

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How To Hashtag LinkedIn Newsletter 174

Writtent Blog

OCTOBER 1, 2013

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. Headlines Matter.

Advertising 96

Advertising Content Marketing Press Release 96

ProBlogger

JUNE 3, 2012

Do you want to leverage content marketing? When it comes to content marketing strategy , the key strategic question is: how much information should you give away? Jay Baer outlined six ways that you can think about your content marketing and how much information you give away. What are the advantages of this strategy?

How To 40

How To Case Study Newsletter Consultant 40

Writtent Blog

FEBRUARY 28, 2014

Blogging is a highly effective medium for reaching a wide array of marketing goals. Facilitate Comments. One of the most effective ways to use your blog posts as a community-building tool is to invite your readers to leave a comment. Feel free to brag about your success in the comments! in the comments! Learn More.

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Sample Samples eBook Vocus 111

Convince & Convert

APRIL 29, 2014

Read the comments. If you have an active community on your blog or on one of the social networks, read the comments! If no one is commenting on the content you create, read the comments on other blogs within the industry. Read the comments on Facebook updates. Read the comments in Google+. Give stuff away!

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Content eBook Industry Trends 167

Writtent Blog

MAY 15, 2014

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone.

Content 103

Content Marketing Metrics Klout 103

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

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Content Hubspot Mobile Team 167

Writtent Blog

NOVEMBER 7, 2014

92% of marketers say that content creation is very effective for SEO. Hubspot does a great job explaining what SEO really is. Marketing thought leader Darren Rowse offers a very nice introduction to SEO copywriting for novices. Introduction to Keyword Mapping for Content Marketers. What Is SEO?

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SEO Resources Engineering Hubspot 111

Writtent Blog

APRIL 15, 2013

If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. The Facebook page of Content Marketing Institute manages to do all three at the same time. For example, HubSpot uses a bold yet simple branded cover and matching logo profile.

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Hubspot Facebook Tips Meme 109

Writtent Blog

MARCH 26, 2014

Move beyond mere engagement with the help of this article, which shares how to best use the platform to reach your marketing KPIs. Guy Kawasaki is a leading marketer and Google+ advocate, and you can gain all of his knowledge in this book – which cost $2.51 An Introduction to Google+ for eBook. What the Plus! Image source.

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Resources Google Hubspot eBook 99

Social Selling Masters

JULY 11, 2016

Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. SEO Powersuite. .

Tools 40

Tools Content Marketing Price 40

Buffer Social

NOVEMBER 2, 2017

After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. Whenever we get that comment, one of the first questions we ask those businesses is: “Do you have any campaigns set up that aren’t simply trying to sell, but to generate awareness ?”.

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ROI Advertising Conversation Social Media 111

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. Some may argue he goes a little overboard but since Neil writes about marketing, his audience is likely forgiving of aggressive marketing tactics. They use multiple opt-in boxes.

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Blogger Conversation Nielsen Study 53

Writtent Blog

OCTOBER 22, 2013

It doesn’t matter whether you’re in fashion or inbound marketing, you’ll struggle to reach your company’s sales goals if you haven’t taken the time to set smart targets. HubSpot’s Ginny Soskey states that “blogging willy-nilly is like going on a roadtrip without a destination or map to help you get there.”. Comment on Other Blogs.

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Metrics Blogger Hubspot SEO 67

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

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Marketing Affiliate marketing Small Business SEO 279

Buffer Social

MAY 20, 2019

In addition, we feel that the role of a social media manager these days owes heavily to the concept of a T-shaped marketer. We use the T-shaped marketer framework at Buffer to describe the depth of skills each of us has as well as the breadth of experiences and knowledge that we all hold. Why are marketers excited about live video?

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

ProBlogger

MARCH 13, 2013

Even blogs like HubSpot and Social Media Examiner have their own version of weekly curated content. You can do this by sorting your WordPress posts by going to All Posts and sorting them by the number of comments. So I’m looking at repurposing as the answer by staring my next eBook as a series of blog posts.

Content 53

Content Curation How To Guidelines 53

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog.

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Tips Facebook Tools B2B 219