Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. The updates allow you to showcase more about your company and products to incentivize the lead. You can watch it here… @jonloomer Big updates for Facebook lead ads forms.

Facebook 210

Facebook Overview eBook Course 210

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. But, it certainly felt like there were themes of comments I was getting, and they far outnumbered those that seemed to reflect a knowledge of what this feature actually was.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people.

Company 130

Company Brands UGC Reputation 130

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. More news will come out.

Facebook 203

Facebook Virtual World Advertising News 203

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. Service companies can be good if you offer gift cards. Let me know in the comments below! Consider pulling back. Why Pull Back?

CPM 187

CPM Discount Facebook Advertising 187

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 124

Company B2B Loyalty Survey 124

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. You probably know that Meta’s Q3 Earnings Report came out recently, and it wasn’t particularly in the company’s favor.

CPM 187

CPM Cost Facebook Advertising 187

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

Facebook 186

Facebook Authentication Review Report 186

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Social Media Today

JUNE 3, 2020

Facebook's Oversight Board is still in development, but it's watching on as the company grapples with how to handle comments from political leaders.

Facebook 208

Facebook Content Comments Company 208

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. This may happen for bigger companies that have multiple locations or distinct departments that use their own pixels. Let me know in the comments below! Still having issues?

Eventful 215

Eventful Facebook Conversation Issues 215

The Social Media Incubator

MAY 4, 2011

Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. One of the mysteries of Facebook, solved. Tagged as: admin facebook , branding , C.E.L.

Comments 100

Comments Social Media Facebook Small Business 100

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. This could be especially bad for such companies.

Facebook 212

Facebook Privacy Advertising Report 212

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. In those cases, Facebook would only receive a user’s highest-ranking event, and receipt of that conversion would be delayed for up to 72 hours.

Eventful 196

Eventful Campaign Aggregator Facebook 196

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 257

Research Report Social Media CPM 257

Ari Herzog

MARCH 12, 2012

The above screenshot is taken from one of my Facebook friend’s walls. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. Say you like your gym’s Facebook Page.

Company 125

Company Facebook Feed Feedly 125

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

Brands 155

Brands Facebook Issues Privacy 155

Jon Loomer

OCTOBER 2, 2020

This is also the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. Open Graph tags on your website provide Facebook with the content it needs to fill a link preview. You need to force Facebook to scrape it again.

Facebook 176

Facebook How To Publishing Course 176

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Tell us more about you!

Company 89

Company Social Media Instagram Social Media Management 89

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post? Easy peasy.

Engagement 110

Engagement UGC Facebook HootSuite 110

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. This could be especially bad for such companies.

Facebook 147

Facebook Privacy Advertising Report 147

SocMed Sean

MARCH 5, 2014

Whether social features will benefit your organization largely depends on your requirements, structure and company culture. The Social Intranet Defined A social intranet is a way of conducting business communication within your company or network, using social tools approved by management for employee communication.

Company 244

Company Software Collaboration Features 244

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads. Let’s start by asking for the name of our prospect’s company.

Facebook 218

Facebook How To Real Estate Template 218

Jon Loomer

OCTOBER 2, 2020

This is also the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. Open Graph tags on your website provide Facebook with the content it needs to fill a link preview. You need to force Facebook to scrape it again.

Facebook 147

Facebook How To Publishing Organization 147

Justin Levy

JANUARY 12, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reply to Facebook Comments via Email Written on January 12, 2010 by Justin Levy in facebook , social media 15 Comments - Leave a comment! I think the same thing will happen with Facebook.

Comments 113

Comments Facebook Posterous Notification 113

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Campaign 142

Campaign Facebook Influencer Embedding 142

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Socialized

JULY 6, 2010

So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Your company is truly social, isn’t it? Being social, or being engaged with consumers, is a deep cultural attitude that a company either has or doesn’t have. Company Contact Info. Do you have a company blog?

Company 203

Company Feed Feedly Social Media 203

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook integrates Partner Categories into “Detailed Targeting” within an ad set. Company size.

Facebook 168

Facebook Advertising Privacy Retail 168

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? Tracking engagement also helps you measure the success​ of your overall Facebook strategy.​

Template 59

Template Templates Analytics Report 59

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort. What are our resources – manpower and financial?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort. What are our resources – manpower and financial?

Questions 252

Questions Company Nielsen Disqus 252