Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Influencer marketing has grown beyond getting a viral moment.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

OCTOBER 21, 2020

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

Social Media 137

Social Media Committee Organization Survey 137

Mindjumpers

DECEMBER 11, 2012

After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. The Chinese social media landscape is vast and bubbling with innovation. This blog post is the first part of two on the state of social media in China.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 139

Engagement Social Media Strategy Tools 139

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Today’s marketing collaborator could easily become tomorrow’s competition.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 5, 2021

Social media posts. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. Case studies. Landing pages. Blog posts. The list goes on.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

APRIL 13, 2017

Determining the Value of an Influencer Collaboration. First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration. Think about what you are looking for the influencer’s audience to do as a result of the collaboration. To gain social followers?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter? We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Resources availability: Check who you’re collaborating with.

Content 82

Content Collaboration Project Template 82

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. 3 unique ways social creates value for organizations. There isn’t a wall between internal and external.”.

Marketing 144

Marketing Committee Health Care Organization 144

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. more engaging than long-form video. Smartsheet.

B2B 136

B2B Brands Marketing How To 136

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

Sprout Social

AUGUST 12, 2019

The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. Unify social media and review management with Sprout. In fact, a recent study showed that 53.3% Sources : Local Consumer Survey (BrightLocal, 2018).

Reputation 83

Reputation Review Tools Survey 83

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Social commerce is a subset of eCommerce. It involves buying and selling over social media. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

Buffer Social

JULY 23, 2019

In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. The social networks themselves are keen on influencer marketing, too. But like with anything popular on social media, there comes the risk of over-saturation. percent engagement.

Influencer 75

Influencer Strategy Marketing Survey 75

Convince & Convert

APRIL 24, 2012

We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Here are five places to look: Testimonials and Case Studies.

Content 132

Content Case Study Marketing Survey 132

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

APRIL 19, 2017

Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. And they were certainly not blind.

B2B 111

B2B Social Media Organization Study 111

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. So, Twitter is alive and kicking, but how can you grow your Twitter profile without racking up an unsightly social media budget?

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. ’ All of this according to a new study by Trinity Mirror. Click through to their blog, check out their social channels, get to know them first, connect with them second.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Twist Image

APRIL 9, 2016

It turns out that Salesforce released their State of Marketing report that surveyed over 4000 marketing chiefs across various countries. This was the list of characteristics that the Salesforce study identified: Have adopted a customer journey strategy as part of its overall business strategy. collaboration. social media.

Brands 40

Brands Collaboration Survey Analytics 40

Convince & Convert

DECEMBER 18, 2015

Make Rules for Your Social Media Sharing. I like the “3 to 1” rule: Brands can share one piece of content or social message talking about their brand for every three pieces of content they share published by someone other than their brand. kristenwords. Get our Definitive email newsletter.

Brands 60

Brands Content Influencer Survey 60

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning.

Social Media 131

Social Media Social Media Management Team Collaboration 131

Buzz Marketing for Technology

JUNE 27, 2008

collaboration. Collaborative Technology. social media. 6 degrees of collaboration: 1. La Rivoluzione dei Social Media entra nelle Imprese (Italian). The Revolution of the Social Media enters the Enterprise (English). Barack Obama. better meetings. BlackBerry. boris mann. Clay Shirky.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223