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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. Here’s a throwback to how our team worked together back in 2017.)

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 92
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6 integrations to get more from your social media management platform

Sprout Social

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business.

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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Collaborate on drafts before posting them. Flip the toggle, and Hootsuite will choose a gap in your upcoming schedule that will offer the highest likelihood of engagement on your target platform. Polish your posts with vanity URLs. Ok, I’ll bite: what are URL shorteners? ). Where can you find that duplicate button?

HootSuite 140
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How to use TikTok for business effectively and grow your audience

Sprout Social

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

How To 124
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. Collaborate with your speakers to produce teaser content. This also is a great way to promote sponsors and encourage them to partner in upcoming events.

Eventful 156