Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. million followers on Instagram and 2.7

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. If marketing is a megaphone, sales is a microphone.

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Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

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Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. They skip important information gathering and problem agreements before they start collaborating on solutions. Steps 4, 5 and 6: COLLABORATE, CALIBRATE, AND CALCULATE.

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Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. pic.twitter.com/24wbujWXhe.

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by Grove Collaborative (@grovecollaborative).

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Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

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Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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Buffer Social

JUNE 8, 2022

With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. It’s thanks to a collaborative process and a disciplined planning approach. The ability to preview upcoming Instagram posts in the grid is one of our favourite Buffer features.

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Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program.

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Later

JANUARY 28, 2021

Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. But be mindful not to simply follow and collaborate with Black creators to meet a “quota”. .

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Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. There are currently three options for brands interested in using TikTok for marketing: Creating your channel and uploading videos relevant to your business. But is the app really built for brands? Image courtesy of GUESS on TikTok.

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Sprout Social

AUGUST 12, 2021

Only 29% of marketers use social data to assess campaign performance. They promote collaboration. What it is : The 30-day social media plan template is great for marketers looking to switch up their strategy through focused, achievable goals. A campaign brief creates a centralized source of truth for your marketing department.

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Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Social Media Strategies Summit

MARCH 9, 2023

Having a good attitude, being respectful of people and their ideas, and how to collectively and collaboratively evolve and adapt these ideas to create content for us seems to work best for us.” Her team also uses Google Drive for collaboration and Canva for design. So how do our panelists fit it all in alongside their day-to-day tasks?

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Buffer Social

OCTOBER 23, 2023

WhatsApp Self-Destructing Messages & Multi-Account Login Upcoming features include self-destructing audio messages and the ability to stay logged into two accounts simultaneously , enhancing privacy and user convenience. Explore 'Work with Artists' to discover collaboration and monetization opportunities.

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News Social Media Airlines Collaboration 71

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. This can help inform strategic decisions and optimize marketing efforts.

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The Realtime Report

JANUARY 20, 2021

So whether you are looking to grow your business or withstand tough market conditions, finding ways to make your business more agile is a great place to start. It can begin with creating standard buffer percentages in your project budgets and being prudent when estimating revenue inflows for upcoming periods. Automate Where Possible.

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Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business.

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Rebekah Radice

AUGUST 21, 2017

Ever wonder how successful social media marketers manage their day? I walk you through the 6 habits I’ve witnessed in every successful social media marketer I’ve come to know. 6 Habits All Successful Social Media Marketers Share. Smart marketers are data-driven. Connect and Collaborate. ”].

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Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. As brand social media marketers, we follow the lead of creators and look to them for inspiration.

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Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Perhaps the most memorable campaign saw Hugo Boss promote its 2023 Milan Fashion Week show through a collaboration between Tube Girl and social media star Dixie D’Amelio: @boss It turns out that the Tube stops in Milan.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Supreme x Oreo’s Collaboration. But one Instagram challenge that stood out was the #bathtubchallenge created by Bailey Stanworth — founder of the marketing agency Play Digital. . 4: Supreme x Oreo’s Bold Collaboration.

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Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Sprout Social

MARCH 31, 2021

In this guide, we’ll discuss the importance of scheduling Twitter posts and why it makes sense for your Twitter marketing strategy. A weekly view also helps you visualize the post volume for the current and upcoming week, and in what order posts will be published, in case you want to make some adjustments.

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SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos.

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Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. We believe in collaboration, staying on top of emerging trends and technologies, and always using our best judgment.

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Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. Source: Slack Twitter.

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Buffer Social

OCTOBER 23, 2023

Use it to tease upcoming content or collaborations. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. Explore collaborations with brands for sponsored content or product placements. Conduct thorough research to identify potential collaborators.

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