This will NOT be your average workshop where you leave with an overwhelming list of marketing tasks and business ideas that you never get around to using! Mobile Marketing 101. Mobile Marketing 101. Mobile Marketing leverages the power of texting to grow your business. In this webinar, I’ll discuss how mobile marketing works and why it can be a good fit for your business. You will learn: What Mobile Marketing is and how it works. Why you don’t need to worry about spamming people using mobile marketing. For details and to register: [link]. MORE >>

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Upcoming events – If you’re a local business then you know how valuable it is to be involved in the community. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterThey separate the two into what they call Narrowcast and Broadcast. Broadcasting is the mass public sharing, such as a post or tweet. Tweets go by even faster. MORE >>

I am delighted to announce two upcoming two-day social media masterclass workshops with Exchange4Media (e4M) and International Digital Marketing Institute (IDMI) in New Delhi (January 27-28, 2011) and Mumbai (February 10-11, 2011). Previously, Gaurav has studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! In 2008, Manish was commissioned to write a book on ‘New Marketing & Bollywood’ by John Wiley Singapore. Community-centric integrated marketing. See more details here. MORE >>

At SIGMA, we have developed a methodology for assessing the capacity and maturity of an affinity marketing organization. Based on over 25 years of direct marketing services experience in working with clients in affinity and non-affinity organizations, this assessment forms the basis for a marketing roadmap to help organizations get to the next level. Affinity Marketing Maturity Grid. About the Author: Martha Bush is SVP of Strategy & Solutions at  SIGMA Marketing Group. Each assessment area is created using detailed evaluation criteria and question sets. MORE >>

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. and 30% said it was to get updates on upcoming sales. MORE >>