Upcoming Public Relations Trends For 2014
DECEMBER 4, 2013
Content Marketing: Keep an Audience Centered Mindset . Content will now need to be more focused on three specific areas, as suggested by Howard Greenstein in his article 2014 Marketing Trends: Content, Storytelling, Integrated PR. The year 2014 will bring about some new trends in all facets of business, but public relations in particular will continue to see rapid changes. link].
Don’t Focus on the Upcoming Year’s Predictions
NOVEMBER 30, 2013
While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. Sure, there will be new platforms that will likely launch in the upcoming year that you’ll need to evaluate and can’t predict yet. It is now part of their marketing culture.
The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
JANUARY 8, 2015
It''s a marketing parlour trick to say that "the consumer has changed." It''s a parlour trick, because the more professional marketers say this, the more latitude they may be given to try new, untested and unknown things. Has social media, big data or marketing automation really changed the consumer? Brands are looking at marketing automation technology, to be better optimize their messages and customize it. marketing. marketing automation. professional marketer. The consumer is changing. This used to be a platitude. Correction. That''s not all.
Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
Blue Focus Marketing
JULY 25, 2013
Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! SocialEmployee. Peak inside The Social Employee and pre-order your copy today!
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. To get a copy of the slides or to listen to the replay, please click here.
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Our next webinar is titled Omni-Channel Marketing: Creating the Right Mix for Your Brand be sure to sign up for it or view the schedule of other upcoming webinars here. This webinar featured Eric T.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Read the case study. .
How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
JUNE 12, 2013
It’s unfortunate that many marketing professionals today are a little wary of future algorithm changes, so Google’s Matt Cutts sat down a few weeks ago to reveal some insights on what we can expect this summer: To summarize the video, if your small business strategy is centered around quality content, you probably won’t see any negative impact in the months to come. 4.Invest in Quality.
Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. ” And that’s where gets interesting. Download as PDF.
How to Get Started with Instagram Marketing
APRIL 11, 2015
If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Instagram Social Media Marketing Social media marketing Your goal should be 2-3 new photos per week.
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level! More than 70% of marketers say that video produces conversions better than any other type of content. Why the explosion of video content? Vimeo.
Upcoming Google Algorithm Changes
Small Business Mavericks
MAY 14, 2013
Small Business Internet Marketing authority google search algorithms Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. “Going upstream” to address link spam. Authority boost. The rest of the changes will affect most of us but mostly for the positive.
The 5 Elements Of Successful Influencer Marketing Programs
The Realtime Report
OCTOBER 26, 2012
Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing?
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This ties back in with your social media marketing plan. Post Consistently.
5 Smart Ways to Use Email Signature Marketing
Convince & Convert
FEBRUARY 22, 2016
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. How is your marketing team innovating and experimenting with new channels that your prospects aren’t being inundated with? The Power of Marketing-Plus-Sales.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.
How To Monitor Your Three Essential Internet Marketing Strategies
Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Internet Marketing Social Media
Why influencer marketing is an essential part of brand marketing strategy
MAY 11, 2016
New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods.
Watch 65 Smart Marketers Help You Be A Better Marketer
The Social Media Hat
JULY 24, 2016
Marketing Watch 65 Smart Marketers Help You Be A Better Marketer. That's why I want to let you know about an upcoming event to help you create and promote better content. 70+ interviews with some of the brightest marketers and entrepreneurs. The event's broken down into the 12 stages of content marketing. But does it matter? 12 days. 12 panels. No fluff.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your use of humor in marketing your company sustainable? What about B2B?
Omni-Channel Marketing: Creating the Right Mix for Your Brand
Buzz Marketing for Technology
FEBRUARY 2, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! Customer Experience Leadership Marketing Social Media MulitChannel Multi Channel Omni Channel omnichannel
13 Business Goals You Can Achieve Through Email Marketing
Convince & Convert
SEPTEMBER 18, 2015
Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. Take a look. Spreading the Word. Buy now!”
Marketing Automation, Set It and Forget It
JULY 26, 2012
This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.
The Digital Marketing First Timer’s Guide to Generating Leads
FEBRUARY 4, 2016
Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. Influencer Marketing. business that does custom party decorations can offer a mommy blogger free decorations for her four-year-old son’s upcoming birthday party. Video Marketing. Guest Blogging. Search Engine Optimization.
Firebelly's Upcoming Speaking Engagements
NOVEMBER 17, 2010
Below are Firebelly’s upcoming speaking engagements. Marketing Your Consulting Practice Using Social Media. Indiana University Communications and Marketing Conference. Top 10 Tips For Facebook Marketing. We hope you can join us! December 8, 2010. 2010 American Society of Consulting Arborists (ASCA) Annual Conference. Amelia Island, FL. Duncan Alney. January 13, 2011. 2011 NAHB International Builders’ Show. Orlando, FL. Social Media & Brand Management. Duncan Alney. January 20, 2011. Indianapolis, IN. Why Blogging Is The Best Social Strategy.
What Old School Hip Hop Teaches Us About Content Marketing
MAY 28, 2013
There are several marketing and communication lessons to be gleaned from a movement so connected with this upcoming generation. Join me and Bryan Kelly, whom you know from Aptify and Association Mavens , at ASAE’s Marketing, Membership and Communications Conference on June 4 at 3:30 pm (mark your calendars!!) What Old School Hip Hop Teaches Us About Content Marketing.
Grow Your Sales with Inbound Marketing
JULY 21, 2011
That is the essence of inbound marketing is it not? We’ve asked Marcus Sheridan , aka The Sales Lion , aka Mufasa to join Gini Dietrich in our upcoming webinar to show you how. Marcus has pretty much rocked the swimming pool industry through the use of content marketing. Grow Your Sales with Inbound Marketing originally appeared on Spin Sucks on July 21, 2011. It is $50.
Does Your Inbound Marketing Funnel Have Enough Room For Trust?
Convince & Convert
NOVEMBER 19, 2014
Do you remember the first time that you realized the true power of inbound marketing ? I do. I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. That’s inbound marketing at its finest, but, it may not be how you are approaching it. Here’s a better way to look at your inbound marketing funnel.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.
Social Listening: Harness Marketing Insights from Consumer Conversations
Buzz Marketing for Technology
FEBRUARY 10, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here.
Six Ways to Integrate Marketing and Sales
OCTOBER 26, 2011
You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. Which do you focus on first? I’ll bet it’s not the 1,000 new leads your marketing peers handed you. Marketing has been told to integrate so they’re using all of the disciplines to promote the webinar series.
Should a New Year Equal A New Internet Marketing Strategy?
JANUARY 11, 2013
It’s important to take time and understand which marketing strategies that you used in the previous year were successful, which were not, and why. You can save marketing time and advertising budget by re-using ideas from campaigns that were successful. Those strategies may be worth repeating in the upcoming year. Holiday Marketing Tips for Small Businesses.