article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352
article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

Policies 109
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

article thumbnail

How to stitch on TikTok and 7 tips for making them great

Sprout Social

Collaborative content is the future of social media, and no platform is doing this better than TikTok. One of TikTok’s most collaborative features is the ability to stitch multiple videos together. Stitching is a fun way to collaborate with other creators and make some really creative content. Then, click Privacy.

Film 130
article thumbnail

Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Web Tracking Opt-out Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls. If you're into affiliate marketing, leverage these features to enhance your product visibility and track performance. Use this feature to streamline order processes and enhance customer interaction.

News 71
article thumbnail

TikTok marketing: The complete guide for brands in 2022

Sprout Social

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Tap Settings and privacy. 6 tips for building your TikTok marketing strategy.

Brands 90