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The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A Here’s my recap of some of the highlights.

Forums 116
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 105
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120
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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies. Enter AI analytics.

Analytics 114
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. Participate in Discussions and Forums. Guest post by Brandon Brown.

B2B 217