Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

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Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback.

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Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

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Tools Sentiment How To Team 94

Twist Image

AUGUST 5, 2011

On the other hand, mass collaboration has been very successful. Those two ideas were brought forward by a small handful of individuals who had the innovation and the innovative idea to open it up and allow the masses to collaborate. What comes from mass collaboration? What comes from mass collaboration? I would not.

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Sprout Social

MARCH 7, 2022

Think of it as a real-time focus group that provides honest, unfiltered feedback. Creating this system requires ongoing collaboration with whichever team typically manages social support requests. Here are three Sprout tools that will help you get it done. Brand Health Social Listening Topics.

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Survey Brands Sentiment Template 93

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

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Social Media Template Templates Marketing 78

Oktopost

MARCH 22, 2022

Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. 6 Tips For Creating A Customer Advocacy Strategy.

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Marketing Loyalty Case Study Cost 88

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. It requires ongoing collaboration, education and transparency to create happy clients and convert them into advocates. .

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Oktopost

OCTOBER 28, 2019

Building relationships with influencers can open up advantageous opportunities for collaboration. Search for groups related to your industry and area of expertise, then join them. Keep in mind that large, popular, or broadly-focused groups can become very crowded — to the extent that it’s not always easy to stand out and be noticed.

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Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

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Convince & Convert

DECEMBER 7, 2023

If you find gaps in the representation of diverse audiences, collaborate with creators from varied backgrounds to co-create content. This could include members from within your organization or an external focus group. Influencer collaborations bring authenticity, credibility, and a ready audience.

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The Realtime Report

NOVEMBER 4, 2020

Especially if you focus on content marketing (like creating a blog), you can promote different brands in one single blog post and increase your chances of earning commission. Online Focus Groups. Online focus groups are exactly the same as traditional focus groups, they obviously just take place via an online platform.

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Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. You’ll be encouraging greater cross-functional understanding, collaboration, and overall engagement. For example, they may be able to provide you with themes from exit interview data or other employee statistics. Analyze entries to company help/suggestion boxes.

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How To Yammer Metrics Statistics 60

Ignite Social Media

DECEMBER 7, 2020

As a part of Facebook’s Communities Summit, they recently released some new features to help group admins better run, organize, and manage their communities. These updates include collaboration opportunities, real-time conversations, and group topics that we will dive into in this next section. Group Topics.

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Groups Groups Tips Facebook 200

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? The software offers collaboration tools for team responses and customizable dashboards that provide data visualization. The more good reviews you get, the higher your business listing shows up in local search results, such as on Google Maps.

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Review Google Brands Sentiment 85

ProBlogger

AUGUST 15, 2016

Competitors can also be collaborators. You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. A lot of the time, your competitors will actually be collaborators as well. And then listen to your competitors and your collaborators as well.

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ProBlogger

AUGUST 15, 2016

Competitors can also be collaborators. You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. A lot of the time, your competitors will actually be collaborators as well. And then listen to your competitors and your collaborators as well.

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How To eBook Collaboration Course 20

Ignite Social Media

APRIL 7, 2021

Think of them as a mini-focus group; you may notice one piece performing far better than other organic pieces, so you promote it and put your money behind something that clearly resonates with your audience to get the most bang for your buck. This can lead to huge efficiencies in your paid media spend.

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Sprout Social

MARCH 16, 2023

Customer insights gleaned from service interactions on social are your “secret sauce” for building cross-functional collaboration at your company. This data illustrates how well your internal teams collaborate to find solutions for customers in a timely manner.

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Metrics Social Media Sentiment Airlines 102

ProBlogger

NOVEMBER 24, 2011

Collaborate with business colleagues. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this. It’s worth the time to have a healthy debate.

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Products Google Groups Groups 52

Buzz Marketing for Technology

JULY 7, 2008

They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. The answer is NOT always social media/community - that would be another warning sign if it was. This is a big complement.

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Stay N' Alive

NOVEMBER 5, 2011

I've always suggested that the business collaboration space is a very saturated one. That company is Google, and believe it or not, their latest announcement of integration of Google+ with Google Apps puts them right, square in the middle of this competition for business collaboration, and it's a powerful one! The Power of Circles.

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Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. To pull off meaningful change, you need to collaborate. These pillars support your strategy with real-time insights, so you can quickly identify what’s working and what’s not. Listening data. Step 2: Loop in stakeholders. Brand reputation management isn’t a one-person job.

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Reputation Brands How To Review 124

Sprout Social

JULY 6, 2023

Used correctly, social insights make it easy to prove organization-wide value and facilitate cross-collaboration. Track conversations around your brand Social is like a 24/7 focus group. Need help presenting your social data in a captivating way? Read our Senior Social Media Manager’s tips for telling impactful data stories.

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Data Social Media Metrics Analytics 133

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Sprout’s content calendar includes tools that help you curate your social media calendar and collaborate with teams outside of marketing.

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Loyalty Retail Data Strategy 122

Janet Fouts

JUNE 11, 2012

Collaborate. Here’s a collaborative board I participate on with some of my social media pals pinning infographics , created by Mark Ivey. And here’s another collaborative board from Thirsty Girl and their fans “ Share a Glass ” with 190 pins related to wine and other tasty beverages.

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Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Here’s how to get it done: Step 1: Facilitate collaboration. Cultural moments generate a huge amount of messages across social. Listening is the key to tapping into those conversations for actionable insights. By nature, they strike at random.

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Akamai Marketing

DECEMBER 28, 2012

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups.

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Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. If you’ve done keyword research already, your findings can help you refine your Topic queries and add filters to dig deeper into conversations.

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B2B Research Sentiment Marketing 114

Buzz Marketing for Technology

JUNE 27, 2008

To bring in real-world concepts and to encourage collaborative research, she broke the class into groups, each of which was assigned a different project: on the history of piracy, on current issues, on new business models for music, protest movements and other topics.

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Education Research News Google 179

Sprout Social

FEBRUARY 8, 2023

This knowledge will help you act as a better strategic partner to other collaborators across your business. These sources might include surveys, questionnaires, analytics tools, focus groups, CRM data. Identify key collaborators An omnichannel strategy is made up of several moving parts. These are must-have conversations.

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Strategy Marketing Loyalty Collaboration 84

Keyhole.co

MARCH 16, 2023

Another good social listening practice is to have your social media team collaborate with relevant departments in your organization to provide accurate information. And if that’s the case, then it’s worth having all relevant departments in your organization collaborating on it. And apologize when occasion demands.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

Whether you’re tagging a collaborator, a new acquaintance or your childhood hero, the goal is to highlight how much you value them, and share that value with your audience. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. In order to know what your audience likes, you need to know who they are.

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