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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118
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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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20 Instagram Reel ideas for all types of brands

Sprout Social

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by Grove Collaborative (@grovecollaborative).

Types 118
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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Brand Love is also the social team’s primary OKR.

Atlassian 102
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Continuing the photography example above, a camera store may discover a local enthusiasts’ group and partner with them to run sponsored events or info sessions. FAQs about dark social What is an example of dark social?

HootSuite 120
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Identify trends to improve your FAQ or product descriptions.

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How to Effectively Use Instagram Stories Highlights

Sprout Social

Consider creating a Highlight for each major facet of your business, or take a page out of Grove Collaborative’s book and create a Highlight for “Shop” that showcases their product varieties. Promote events. Sharing events that your company hosts and/or attends is a great way to show what your company is all about.

Instagram 138