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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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How to Grow on Instagram with Brand x Brand Collaborations

Later

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. Take Pipedrive, for example. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic.

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How to optimize your marketing budget: Do more with less

Sprout Social

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. Take into consideration the cost of tools, resources, employees and contractors.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Here are some examples: To nurture an online community. For example, We Wore What Shop favors soft colors in backdrops. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. So, start by setting a broad objective.

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Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

These videos are prime examples of content that can be repurposed across channels. With significant pre- and post-production work required—including a detailed script—videos of this type often demand collaboration with several teams. Like the lo-fi content popularized on TikTok , timely videos are quick to create and low cost.