Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

Social Media 234

Social Media Tools Software Curation 234

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 116

Software Products Team One Spot 116

Social Media Strategies Summit

MAY 11, 2021

Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business goals. From websites to social media, emails, paid ads, and more, you can be strategic about your digital channels and see a lot more engagement for a lot less effort.

Tips 262

Tips Content B2B Case Study 262

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 98

Report Social Media Management Small Business Hashtag 98

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Within the Pages settings, click on Meta Business Suite. Select Business assets.

Instagram 107

Instagram Facebook Marketing Features 107

Ignite Social Media

APRIL 15, 2021

In the meantime, our expert strategist at Ignite Social Media has broken down five tactics you can leverage right now to enhance your business strategy on Pinterest. Storefronts are presented through the “shop” tab on your brands profile that features in-stock products organized by category. Subscribe to Social You Should Know.

Strategy 203

Strategy Tips Upcoming Mobile 203

Jon Loomer

JANUARY 2, 2022

Do it often and plan to get your ad account, page, or Business Manager disabled. But here are a few of the most common rules that get people into trouble… Special Ad Categories. You can run ads for politics, elections, social issues, housing, credit, and employment, but special rules will apply. We don’t want that.

Facebook 213

Facebook Policies Issues Reputation 213

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth.

Process 111

Process Sentiment Analysis Applications 111

Hootsuite

MAY 31, 2022

Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns. How can businesses sell and advertise on the platform? Read on for our complete guide to the benefits of Facebook Marketplace for business. Facebook Marketplace organizes listings into 19 categories including: Apparel.

Tips 145

Tips Facebook Retail HootSuite 145

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. Thus, it allows business leaders to revisit, remeasure and reevaluate their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

Oktopost

MAY 11, 2022

Because let’s face it, we need to run a business around it. He even opens up about the multiple challenges of category creation, and some of the biggest obstacles he’s facing today as he creates a new category while trying to align everything together. Make no mistake, a solid product matters. Meet Christopher Willis.

Brands 144

Brands Content B2B Apple 144

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. Choose the category that best describes your business. What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Convince & Convert

MARCH 5, 2024

According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. How can this be true?

Reddit 145

Reddit Research Loyalty Survey 145

Sprout Social

NOVEMBER 8, 2021

Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. The more complicated part is determining what each of your Highlight categories should actually be. What are Instagram Stories Highlights? Meet the team.

Instagram 138

Instagram How To Eventful Team 138

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Template 102

Template Templates Social Media Content 102

Sprout Social

MARCH 12, 2021

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant.

Resources 99

Resources Social Media Management Publishing Social Media 99

Jon Loomer

APRIL 20, 2022

Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks. Some examples: Social Media Examiner. Small Business. Social Media Marketing.

Advertising 198

Advertising Facebook Privacy UGC 198

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Content categories, which are a life-saver for those who, like me, tweet a lot on a daily basis.

Social Media 217

Social Media Tools Marketing Collaboration 217

Jon Loomer

OCTOBER 16, 2020

First, find Audience Insights under Analyze and Report in your Business Tools menu. I’m going with Social Media Examiner (there are two of them, but one is 300k+ people). Within the main body of Audience Insights, you can view your results in four main categories: Demographics. Social Media Today. Page Likes.

Research 205

Research Facebook Privacy Education 205

Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? What story opportunities exist for both traditional and social media? List about five categories where threats or barriers could exist. Note: It is not necessary to keep the barriers classified by category. Why is it being done? What do you want to achieve?

Strategy 220

Strategy Analysis Collaboration Small Business 220

SocMed Sean

MARCH 10, 2022

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. This is significant because it means LinkedIn continues to be a vibrant social media platform targeted to professionals looking for work and employers. Is LinkedIn Dying As A Social Network?

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Optimize Your TikTok Business Profile.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. You can also add an Instagram business account to your Business Manager.

Instagram 214

Instagram Facebook URL Mobile 214

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

The Realtime Report

MAY 13, 2020

David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories. Celebrity social media valuations drop 37% in May 2020 due to COVID19.

Influencer 127

Influencer Upcoming Analytics Authentication 127

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. So consider this your one-stop shop for all you need to know to get your TikTok Business Account up and running. How to use TikTok for business. Download and open the TikTok app.

How To 143

How To Hashtag Trends Analytics 143

Your Escape From 9 to 5

APRIL 17, 2022

There are way too many social media sites and you may not be using the best ones or get the maximum exposure. A Social Bookmarking Site – Similar to Delicious. A Social Voting Site – Similar to Digg and Reddit. You may have guessed the 1 st social media traffic source as Facebook and that is correct.

StumbleUpon 98

StumbleUpon Reddit How To Marketing 98

Ignite Social Media

AUGUST 14, 2023

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. And knowing which category your brand falls in can save a lot of time, money and frustration.

Social Media 147

Social Media Marketing Cost Team 147

agora pulse

JULY 30, 2020

You will want to use these primary functions: Create categories and queues for your content. Using Queue Categories for a strong mix of group content. Using Queue Categories for a strong mix of group content. Queue categories are perfect for groups. Are there specific business goals I have in this group?

Groups 164

Groups Groups Facebook How To 164

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. Understanding how the value of the brand directly impacts the commercial success of the business.

Reputation 117

Reputation Brands B2B Loyalty 117

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading to learn more about the process of social media benchmarking.

Social Media 120

Social Media HootSuite Real Estate How To 120

Sprout Social

SEPTEMBER 30, 2022

Many social media users are using the number of likes on their posts to validate themselves and the content they create. Social media users are also using those numbers to judge the quality and popularity of the content. Experts have found that getting fewer social media likes can decrease feelings of self-worth in adolescents.

Facebook 116

Facebook Privacy How To Film 116

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. And how do they distinguish between individuals, businesses or currencies in data?

Brands 85

Brands Sentiment Analysis Marketing 85

Buffer Social

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. Several categories of expenses help support Buffer’s overall operations.

Price 70

Price Buy Insurance Cost 70

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Source: eMarketer.

Template 98

Template Templates Eventful Hosting 98