Sherrilynne Starkie

JANUARY 11, 2018

Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Why is good writing important for social media success? Every 60 seconds more than 500 hours of video is uploaded to YouTube, more than 3.3 million Facebook updates are made, there are 3.8

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy.

Examples 127

Examples Influencer Campaign Marketing 127

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. Brand safety is most often discussed in the context of paid ads. What is brand safety?

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

NOVEMBER 14, 2023

Ever wonder how much your average cat video generates on YouTube? But YouTube does not pay per video view — instead, they pay per ad view. ” To understand how YouTube pay-per-view works, you first need to know the difference between video views and ad views. Video views: Video views are the amount of views your video gets.

YouTube 94

YouTube CPM Module Adsense 94

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. And that’s it! Get to know TikTok.

How To 143

How To Hashtag Trends Analytics 143

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. LinkedIn Dynamic Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. Paid content is pretty much what it says on the box.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Hootsuite

NOVEMBER 8, 2022

Twitch became popular as a platform for live-streaming video games, but these days, that’s changing. The growing platform has opened up new advertising grounds for brands to promote their products and services. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns.

Brands 96

Brands HootSuite Sports Advertising 96

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. Its vast user base and robust advertising capabilities make it a powerful tool for reaching and engaging with audiences. Content type: It considers the type of content, such as text, images, videos, and live streams.

Brands 52

Brands Facebook Marketing Advertising 52

Hootsuite

MARCH 2, 2023

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. Read on for facts, stats, and best practices for using social media in politics. million Tweets.

Social Media 108

Social Media HootSuite Campaign Library 108

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

JULY 24, 2023

While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents. To keep up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real estate agents.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Hootsuite

FEBRUARY 16, 2022

This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Facebook Brand Collabs Manager?

Brands 95

Brands HootSuite Project Metrics 95

Sprout Social

NOVEMBER 29, 2021

According to our data, 65% of participants have already made purchases directly through social media. People are spending more time on social media and consequently, they’re spending more time shopping. In an increasingly crowded social media landscape, there are myriad ways to get in front of your target audience.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. It then turns into an in-feed video ad.

Advertising 140

Advertising How To Campaign Hashtag 140

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Ignite Social Media

MARCH 16, 2021

Several of the other ideas are clearly a result of the platform not wanting to be left behind in a changing social media landscape, ideas that have been implemented successfully on other platforms. From Patreon, to Substack, to YouTube paid subscriptions, there are now many platforms for enterprising people to monetize their creative output.

Features 171

Features Twitter Strategy Newsletter 171

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. And Facebook is expecting to see a loss from advertising in the coming months.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. In 2020, shoppers spent $560 billion USD directly on social media platforms. Not just online, but specifically from a social media platform. Clicking on a category brings up all the picks.

Features 114

Features Price Buy Campaign 114

Hootsuite

MARCH 17, 2022

Advertisers know how tough online competition can be. Let’s take a closer look at the Facebook Ads Library and how you can use it to improve your Facebook advertising. Creative inspiration for future advertising. This data can be broken down by advertiser, spending amount, or even geographical location.

Library 115

Library HootSuite Facebook How To 115

agora pulse

FEBRUARY 2, 2021

Check out these tips for how you can make the absolute most out of the popular social media channel. . When Instagram first launched in 2010, I was a social media manager for a finance brand. Instagram is now one of the top social media platforms with over 1 billion+ monthly active users and 25 million business profiles.

Instagram 144

Instagram Strategy Guidelines How To 144

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform.

Facebook 115

Facebook How To Aggregator Metrics 115

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . This type of video really takes no effort on your part. Challenges .

Video 98

Video Marketing UGC Hashtag 98

Hootsuite

JANUARY 20, 2022

For all our fellow Instagram artists out there, we’ve rounded up the best photo and video editing apps for Instagram. VSCO is a minimalist social media platform of its own—there are no follower counts, comments or ads. Darkroom Plus has premium filters, a curves tool, flag and reject, and 4K video editing. Photoshop Express.

Instagram 141

Instagram Template Templates HootSuite 141

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Work Environments.

Social Media 106

Social Media Marketing Retail Energy 106

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He says you must understand your product category or industry to help determine the most important channel(s) and which influencers to hire based on their social presence.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. Boost organic reach and engagement via paid.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? And you’ll get lots of inspiration from some of the best real estate social media campaigns running today. For starters, read this guide.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Hootsuite

MARCH 30, 2021

Social media and ecommerce are a match made in heaven. And for a good reason — more and more internet users shop online and use social media to research brands. of global internet users use social media to search for brand-related information. of global internet users use social media to search for brand-related information.

Examples 143

Examples Social Media Tips HootSuite 143

Keyhole.co

DECEMBER 31, 2022

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. So, understanding the basics, or in this case, the difference between reach and impressions is a good starting point towards assessing your campaign success and optimizing your social media strategy. Reach vs. Impressions.

Metrics 105

Metrics Analytics Instagram Social Media 105

agora pulse

OCTOBER 14, 2020

Facebook breaks objectives up into three categories: Awareness. Each category has options from which to choose. So, how does a social media manager choose the best Facebook ad objective? First, pick the category that works best with where people are in your sales funnel. Video views. Video views. Conversion.

Facebook 144

Facebook Campaign Social Media Management Conversation 144

Hootsuite

SEPTEMBER 14, 2020

They also help you create a successful advertising campaign with more traffic, more leads, more conversions—you name it. Oh, and we’ve broken them down into 7 categories to make it super easy for you to follow along. Facebook ad video creators. Recommended reading : Can I Use This Photo on Social Media? Hootsuite Ads.

Tools 144

Tools HootSuite Facebook Flickr 144

agora pulse

DECEMBER 5, 2019

at the time which was great for individual live video webinars, so I used that to set up my first summit. A big part of my role here is to manage the activities and marketing initiatives of our ambassadors—all of the great social media marketing influencers who love our tool and enjoy working with us to promote it. A speaker profile.

Social Media Management 170

Social Media Management Eventful Hosting Social Media 170

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. Similar to social media creators active on other platforms, many TikTok users have already reached financial success through the app. In nearly every category, clever folks are using little videos to make big money.

Strategy 139

Strategy How To Authentication Influencer 139

Hootsuite

APRIL 19, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. Learn more about organic video post testing here.

Instagram 140

Instagram HootSuite Facebook How To 140