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What’s a Twintern anyway?

Buzz Marketing for Technology

Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. I basically went off about how companies like Nestle are the poster child for the case study on why you shouldn’t hire a Twintern just to “do twitter” (or in their case do Facebook).

Posterous 252
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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

As is so often the case, this trend flipped the original image on its head. In contrast, the meme became a chance for posters to hype themselves up for doing the bare minimum – especially anything food-related. Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers?

Examples 130
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What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. Frank, little did you know but you may be creating another case study for all of us.

Company 187
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A Straightforward Approach to User Generated Content that Connects

Buffer Social

Case studies of user-generated content in action There are many instances of user-generated content in action. The following examples are great case studies of brands that benefited from user-generated content. As a follow-up to asking permission, always credit the original poster.

UGC 71
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How to Make Money on YouTube

Buffer Social

Your bargaining power starts from your media kit, which is a document featuring case studies of your past work and audience metrics, along with your rates. This puts the power in creators’ hands – if your audience is very niche and highly engaged, you can command high rates even if you only have 1,000 subscribers.

YouTube 72
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The State of Hate and Why You Should Embrace Complaints

Convince & Convert

I hope you’ll grab copies of the book, which includes a full-color poster, specific processes for handling online and offline haters, dozens of inspirational case studies and stories, and a lot more. If you are simply willing to answer every complaint you’ll be the leader of whatever pack you find yourself in today.

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The State of Hate and Why You Should Embrace Complaints

Convince & Convert

I hope you’ll grab copies of the book, which includes a full-color poster, specific processes for handling online and offline haters, dozens of inspirational case studies and stories, and a lot more. If you are simply willing to answer every complaint you’ll be the leader of whatever pack you find yourself in today.